Opus Wiseman Beer Involucrum Cervisiae a designatore Wen Liu and Henghong Yang est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.
ArgentumInvolucrum· 2020
Wiseman Beer Involucrum Cervisiae
Cliens: Shenzhen Oracle Creative Design Co., Ltd
Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #91422Designum
De Wiseman Beer Involucrum Cervisiae
Cervisia Wiseman est involucrum destinatum cervisiae in lagoena inclusae, ad iuvenes emptores in Sinis directum. Lagoena ex vitro et materia plastica facta est, operculum ex metallo, titulus autem ex charta. Signum audax rubrum et album lagoenae ipsi directe imponitur, et ampla area rubra vigorem ardoremque exprimit. Involucrum ducentos triginta millimetra latitudine, sexaginta millimetra profunditate et sexaginta millimetra altitudine metitur. Consilium est involucro cervisiae speciem recentem dare, quae libero ludibundoque iuvenum ingenio conveniat.
Agnitio
De Praemium A' Design Award Argenteum
Wiseman Beer Involucrum Cervisiae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Wiseman Beer Involucrum Cervisiae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Wiseman Beer Involucrum Cervisiae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
- Dimensiones et Involucrum
- The packaging size is 230mm in width, 60mm in depth and 60mm in height.
- Notulae
- Wasa, Beer, Wiseman, Art, Red
- Technologia Productionis
- The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
- Provocatio Designandi
- The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
- Investigatio
- The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
- Inspiratio
- Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
- Duratio Operis
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Cursus Operationis
- The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
- Membra Turmae
- Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang - Agnitiones Imaginum
- Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019
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