Opus It Is In Your Genes Identitas Dynamica a designatore Bianka Foldi and Robert Valoczi est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.
AesGraphica· 2023
It Is In Your Genes Identitas Dynamica
a Bianka Foldi and Robert Valoczi
Cliens: Genecontact
Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica
Victor Praemii Verificatus
Verifica Statum Praemii pro #144669Designum
De It Is In Your Genes Identitas Dynamica
Haec notam identitatis ad ministerium genotyping creatum est, quo inclinatio ad morbos geneticos fieri potest deprehendi. Sicut structurae DNA, conceptus designatus etiam in systematis codicibus aedificabatur, scilicet morse codes specialiter designati qui litteras alphabeti exhibentes. Quodvis verbum hoc modo subjici potest, stante logo in identitatem dynamicam convertens. Logo, quod nomen est Client a codicibus scriptum, figuram duplicem helicae structurae DNA accipit. Ita negotium Clientis tam ratione quam visibiliter in identitate reflectitur.
Agnitio
De Praemium A' Design Award Aeneum
It Is In Your Genes Identitas Dynamica victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur It Is In Your Genes Identitas Dynamica rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. It Is In Your Genes Identitas Dynamica necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Notulae
- dynamic brand identity, flexible brand identity, brand identity
- Technologia Productionis
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Inspiratio
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Duratio Operis
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Membra Turmae
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
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