Qinshihuang Cpa Involucrum Cervisiae ab China Resources Snow Breweries Ltd.

Opus Qinshihuang Cpa Involucrum Cervisiae a designatore China Resources Snow Breweries Ltd. est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2023

Qinshihuang Cpa Involucrum Cervisiae

a China Resources Snow Breweries Ltd.

Cliens: China Resources Snow Breweries

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

16,841

Victor Praemii Verificatus

Verifica Statum Praemii pro #144566

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Qinshihuang Cpa Involucrum Cervisiae

Qinshihuang CPA est consilium involucri cervisiae artificiosae in genere China Pale Ale. Forma lagoenae et collum lagoenae elementis typicis dynastiae Qin utuntur, et forma poculum e iaspide cum figuris nubium ex temporibus dynastiarum Qin et Han revocat. Vexillum circa collum lagoenae productum ut ducem generis China Pale Ale signat. Character scripturae sigillaris centralis, forma litterarum unificata dynastiae Qin, aspectum traditionalem et classicum praebet. Consilium tam ut lagoena vitrea 315 ml quam ut vas aluminii 550 ml factum est.

Agnitio

De Praemium A' Design Award Aeneum

Qinshihuang Cpa Involucrum Cervisiae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Qinshihuang Cpa Involucrum Cervisiae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Qinshihuang Cpa Involucrum Cervisiae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensiones et Involucrum: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Notulae: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Technologia Productionis: aluminium can, glass bottle
Provocatio Designandi: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Investigatio: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiratio: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Duratio Operis: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Cursus Operationis: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Membra Turmae: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao