Transam Carriers Identitas Notae Mercatoriae ab Maksim Zinchuk

Opus Transam Carriers Identitas Notae Mercatoriae a designatore Maksim Zinchuk est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2022

Transam Carriers Identitas Notae Mercatoriae

a Maksim Zinchuk

Cliens: NUMZ Graphics

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

11,396

Victor Praemii Verificatus

Verifica Statum Praemii pro #139409

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Transam Carriers Identitas Notae Mercatoriae

Transam Carriers est identitas notae mercatoriae ad institutum vectionis et logisticae Torontone in Canada sita creata. Identitas circa Zubrum, sive Bisontem Europaeum, animal ex Europa Orientali quod singularitatem ac vim significat, aedificatur. Caput animalis in triangulum aptatur, et character typographicus proprius obliquus logotypo aspectum dynamicum praebet. Flavus et niger sunt duo colores praecipui. Hic modus in autocurribus corporatis, in interrete, in medis socialibus, in chartis officinis, in publicitate atque in productis promotionalibus adhibetur. Trianguli flavi in graphicis notam intra industriam agnoscibilem reddunt.

Agnitio

De Praemium A' Design Award Aeneum

Transam Carriers Identitas Notae Mercatoriae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Transam Carriers Identitas Notae Mercatoriae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Transam Carriers Identitas Notae Mercatoriae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensiones et Involucrum: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Notulae: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Technologia Productionis: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Provocatio Designandi: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Investigatio: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiratio: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Duratio Operis: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Cursus Operationis: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Membra Turmae: Designer: Maksim Zinchuk
Agnitiones Imaginum: Maxim Zinchuk, NUMZ Graphics