Light - Discovering Umbria Pirtûka Tîpografîk لەلایەن Paul Robb

دیزاینی Light - Discovering Umbria Pirtûka Tîpografîk لەلایەن Paul Robb خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Medyaya Çapkirî û Weşandî.

TuncÇap· 2020

Light - Discovering Umbria Pirtûka Tîpografîk

لەلایەن Paul Robb

کڕیار: Salt & Pepper

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Çap

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #88176

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Light - Discovering Umbria Pirtûka Tîpografîk

Piştî erdheja wêranker a 2016an, herêma Regiontalya Umbria hewce bû ku ji nû ve ragihana ragihandinê. Ev katalîzasyon ew rêwîtiyek e ku dewlemendiyên çandî yên deverên nenas ên axê nîşan dide. Di her rûpelê rûpelên indexê de li ser danûstendina wê çîroknûs hate sêwirandin. Her çend bi gelemperî rêwîtiyek fotografî ya çandê ronahî û nedîtî ye, beşa nivîsarê ya katalonê ji bo balansekirina çîroka dîtbar tê derman kirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Light - Discovering Umbria Pirtûka Tîpografîk xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Light - Discovering Umbria Pirtûka Tîpografîk tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Light - Discovering Umbria Pirtûka Tîpografîk pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
قەبارە و پاکێج: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
تاگەکان: Type/Font Design, Identity design, Catalog, Photography, Typography
تەکنەلۆژیای بەرهەمهێنان: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
هەڵەنگاندنی دیزاین: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
توێژینەوە: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
ئیلهام: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
ماوەی پڕۆژە: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
ڕێڕەوی کارکردن: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
ئەندامانی تیم: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
کرێدیتی وێنەکان: Photography copyright, Paul Robb & Marco Giugliarelli