Press Release
Milk Easy Plus Frother by Florian Seidl Wins the Silver A' Design Award in Home Appliances Design
Florian Seidl honored for home appliances design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Home Appliances Design category for Milk Easy Plus Frother by Florian Seidl, designed for Lavazza. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Milk Easy Plus Frother
Milk Easy Plus is a premium frother designed by Lavazza to deliver authentic Italian cappuccino at home, featuring a compact, conical shape and a user friendly interface inspired by the Tabli machine. It offers both hot and cold frothing, with a transparent lid for monitoring progress and easy cleaning. The product stands out for its simple operation, bold design, and use of post consumer recycled plastics, while maintaining high standards of aesthetics and quality.
About Florian Seidl
Florian Seidl is an Austrian design leader based in Turin, Italy, with over 20 years of experience spanning automotive exterior design and corporate design leadership. Since 2015, he has led Lavazza Group's corporate design function, built from scratch into a team recognized with more than 90 international design awards. Before Lavazza, he spent almost eight years as a senior exterior designer at Fiat's Centro Stile, contributing to the Fiat 500 model range. Earlier in his career, he worked on KTM motorcycle projects while at Kiska, a major Austrian design agency. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.
Award Record
With this recognition, Florian Seidl is a winner of 21 A' Design Awards. The awards span the editions from 2015 - 2016 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Entries typically include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. Awarded home appliance designs are published at https://dezigners.org/design-category/home-appliance
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/183429
- A' Design Award Page: https://competition.adesignaward.com/183429
- Media Showcase: https://www.designnewsroom.com/!183429
- Laureate Profile: https://dezigners.org/d/154515
- Further Information from the Laureate: https://www.lavazza.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Milk Easy Plus Frother
- Function
- Frother
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Dark Slate Gray, Dark Gray, Silver, Gray and Dim Gray
- Images
- 5
- Client
- Lavazza
The Recognition
- Laureate
- Florian Seidl
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #183429
Credits
- Image Credits
- Lavazza
Design Details
- Unique Properties
- This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
- Inspiration
- The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Challenge
- Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
- Realization and Technology
- main shell: injection moulded plastic (ABS) coated milk container, logo: pad printed feet, UI, lid gasket: silicone rubber
- Operation and Interaction
- Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
- Project Duration and Location
- The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
- Specifications
- Dimensions: 110mm / 110mm / 210 mm Weight: 1kg Power 460W, Voltage 220-240, Frequency 50-60 Hz Minimum milk capacity 90 ml, Maximum milk capacity 180 ml Removable parts are dishwasher safe. It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet.
- Keywords
- Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
