Royal Enclosure 1619 Packaging Design by Zhou Jingkuan Wins the Bronze A' Design Award in Packaging Design

Zhou Jingkuan acknowledged for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2026 /DesignNewswire/ Royal Enclosure 1619 Packaging Design by Zhou Jingkuan, designed for Royal Enclosure 1619, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Royal Enclosure 1619 Packaging Design

Royal Enclosure 1619 is a wooden gift box created for deer antler slices, a traditional Chinese tonic. A metal dragon seal rests on the lid and serves as the key. The magnetic dragon head must be lifted before the wooden box can be opened to the left and right. The base of the dragon head is engraved with the brand logo and can be used as a stamp. Royal motifs are presented through modern graphic design and recall the imperial hunting ground of the Qing Dynasty. The opening sequence gives the package a sense of ritual.

About Zhou Jingkuan

Zhou Jingkuan is a packaging designer, his usual main job is to design tobacco, wine, food packaging. He believes that the goods like a person, the quality of the product is the soul, and the packaging is a coat, a beautiful coat can cause others to the goodwill, and thus to understand the quality of this product, it will increase the better goods consumption. He has won numerous design awards: 15 Pentawards, 3 Dieline awards, 20 Red Dot awards, and 25 iF design awards.

Award Record

This recognition makes Zhou Jingkuan a winner of 8 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2025 - 2026 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/181895
A' Design Award Page: https://competition.adesignaward.com/181895
Media Showcase: https://www.designnewsroom.com/!181895
Laureate Profile: https://dezigners.org/d/164914
Further Information from the Laureate: http://wow-cd.com/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Royal Enclosure 1619 Packaging Design
Function: Packaging Design
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Peru, Silver, Light Gray, Burly Wood and Black
Images: 5
Client: Royal Enclosure 1619

The Recognition

Laureate: Zhou Jingkuan
Country: China
Recognition: Bronze A' Design Award
Edition: 2025 - 2026
Design ID: #181895

Credits

Image Credits: Zhou Jingkuan(Creator)

Design Details

Unique Properties: “Royal Enclosure 1619” originates from the story of the royal hunting ground established by emperors of the Qing Dynasty. Deer antler slices are precious traditional Chinese medicinal materials and were also favored tonics for emperors. In ancient China, the dragon seal stood for the supreme power of the emperor. Therefore, the packaging design draws on royal elements to convey the brand’s unique imperial history and the high value of this limited-edition product.
Inspiration: Royal Enclosure 1619 is a high-end brand dedicated to men’s health and vitality, with a core focus on deer-sourced nourishment. Rooted in history, in 1619, Emperor Nurhaci of the Qing Dynasty established the “Shengjing Imperial Hunting Ground” in the areas of Xifeng and Dongfeng, at the foot of the Changbai Mountains. The pilose antler produced here has long been the authentic and exclusive medicinal material reserved for the imperial court of the Qing Dynasty. The number “1619” in the brand name is a tribute to this 400-year legacy of royal nourishment.
Research: The brand story of "Royal Enclosure 1619" originated from Nurhaci, the founder of the Qing Dynasty. He designated a mountain forest in Jilin as the royal hunting ground, which is now the origin of the brand's deer antler products. This packaging needs to convey the brand's unique story, which is a brand cultural advantage that competing products do not possess. Moreover, deer antler slices are extremely rare tonics with high prices. The material and structural design of the wooden box, as well as the royal elements in the design, are sufficient to convey the sense of value of the product.
Challenge: The product is very expensive and is mainly used as a gift for distinguished guests. The wooden box can easily demonstrate the high-end value of the product. In ancient China, the jade seal was a symbol of the supreme power of emperors, and the dragon is a belief of the Chinese people. Traditional royal elements are presented through modern graphic design, giving the packaging a fresh visual look and making it stand out. Moreover, when the wooden box is opened, it gives a very ritualistic feeling.
Realization and Technology: The metal dragon seal represents royal culture and acts as the key to open the wooden box, creating a sense of ritual. The magnetic dragon head must be lifted first before the wooden box can be opened left and right. The bottom of the metal dragon head is engraved with the brand logo and can be used as a seal. Traditional royal elements are expressed through modern graphic design, making the product unique and collectible.
Operation and Interaction: This high-end product is priced at €2500. The structure of the wooden box is designed with a unique opening ceremony. First, you need to pick up the metal dragon head jade seal with magnetic attraction function. It is the key to open the wooden box. Only after picking it up can the wooden box be opened to the left and right sides; otherwise, it cannot be opened. Moreover, the metal faucet can be used as a seal.
Project Duration and Location: This project will be re-launched in Shenzhen in May 2025, concluded in December 2025, and launched in China in January 2026.
Keywords: Royal Enclosure 1619