Bronzo Packaging · 2026
Royal Enclosure 1619 Design di packaging
- A' Design Award di Bronzo 2026 in Packaging
- CLIENT: Royal Enclosure 1619
- Estimated Number of Design Views: 5,860
- Verification code 9E2BCA6220 · Verify this award
Colors
About Royal Enclosure 1619 Design di packaging
Royal Enclosure 1619 è una scatola regalo in legno creata per le fette di corno di cervo, un tonico tradizionale cinese. Un sigillo metallico a forma di drago è collocato sul coperchio e funge da chiave. La testa magnetica del drago deve essere sollevata prima che la scatola di legno possa essere aperta verso destra e verso sinistra. La base della testa del drago è incisa con il logo del marchio e può essere utilizzata come timbro. I motivi imperiali sono presentati attraverso un design grafico moderno e rievocano la riserva di caccia imperiale della dinastia Qing. La sequenza di apertura conferisce alla confezione un senso di ritualità.
About the A' Design Award di Bronzo
Royal Enclosure 1619 Design di packaging ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Royal Enclosure 1619 Design di packaging sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Royal Enclosure 1619 Design di packaging soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- “Royal Enclosure 1619” originates from the story of the royal hunting ground established by emperors of the Qing Dynasty. Deer antler slices are precious traditional Chinese medicinal materials and were also favored tonics for emperors. In ancient China, the dragon seal stood for the supreme power of the emperor. Therefore, the packaging design draws on royal elements to convey the brand’s unique imperial history and the high value of this limited-edition product.
- Dimensions & Packaging
- 238*215*150mm
- Tags
- Royal Enclosure 1619
- Production Technology
- The metal dragon seal represents royal culture and acts as the key to open the wooden box, creating a sense of ritual. The magnetic dragon head must be lifted first before the wooden box can be opened left and right. The bottom of the metal dragon head is engraved with the brand logo and can be used as a seal. Traditional royal elements are expressed through modern graphic design, making the product unique and collectible.
- Design Challenge
- The product is very expensive and is mainly used as a gift for distinguished guests. The wooden box can easily demonstrate the high-end value of the product. In ancient China, the jade seal was a symbol of the supreme power of emperors, and the dragon is a belief of the Chinese people. Traditional royal elements are presented through modern graphic design, giving the packaging a fresh visual look and making it stand out. Moreover, when the wooden box is opened, it gives a very ritualistic feeling.
- Research
- The brand story of "Royal Enclosure 1619" originated from Nurhaci, the founder of the Qing Dynasty. He designated a mountain forest in Jilin as the royal hunting ground, which is now the origin of the brand's deer antler products. This packaging needs to convey the brand's unique story, which is a brand cultural advantage that competing products do not possess. Moreover, deer antler slices are extremely rare tonics with high prices. The material and structural design of the wooden box, as well as the royal elements in the design, are sufficient to convey the sense of value of the product.
- Inspiration
- Royal Enclosure 1619 is a high-end brand dedicated to men’s health and vitality, with a core focus on deer-sourced nourishment.
Rooted in history, in 1619, Emperor Nurhaci of the Qing Dynasty established the “Shengjing Imperial Hunting Ground” in the areas of Xifeng and Dongfeng, at the foot of the Changbai Mountains.
The pilose antler produced here has long been the authentic and exclusive medicinal material reserved for the imperial court of the Qing Dynasty.
The number “1619” in the brand name is a tribute to this 400-year legacy of royal nourishment.
The brand culture of "Royal Enclosure 1619" originated from the story of the emperors of the Qing Dynasty establishing the royal hunting ground. Deer antler slices were also once the tonic for the emperor's health preservation. Therefore, many elements related to the royal were extracted in the packaging design to convey the profound history of the brand, a story that other brands do not have. - Project Duration
- This project will be re-launched in Shenzhen in May 2025, concluded in December 2025, and launched in China in January 2026.
- Operation Flow
- This high-end product is priced at €2500. The structure of the wooden box is designed with a unique opening ceremony. First, you need to pick up the metal dragon head jade seal with magnetic attraction function. It is the key to open the wooden box. Only after picking it up can the wooden box be opened to the left and right sides; otherwise, it cannot be opened. Moreover, the metal faucet can be used as a seal.
- Patents
- For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
- Image Credits
- Zhou Jingkuan(Creator)
