Press Release
Tube Drinking Glass by Florian Seidl Receives the Silver A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Florian Seidl for bakeware, tableware, drinkware and cookware design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Bakeware, Tableware, Drinkware and Cookware Design category for Tube Drinking Glass by Florian Seidl, designed for Officina Endorfino. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Tube Drinking Glass
The design of the Tube glassware series is inspired by borosilicate glass, which is known for its material properties. The collection features a double wall structure, recalling a floating test tube inside a transparent external support. The flat-bottomed tumbler comes in three stackable sizes, suitable for hot or cold drinks. The material allows for various shapes and colours, and the glasses are ergonomic and dishwasher safe. The packaging is made from recycled cardboard, emphasizing sustainability.
About Florian Seidl
Florian Seidl is an Austrian design leader based in Turin, Italy, with over 20 years of experience spanning automotive exterior design and corporate design leadership. Since 2015, he has led Lavazza Group's corporate design function, built from scratch into a team recognized with more than 90 international design awards. Before Lavazza, he spent almost eight years as a senior exterior designer at Fiat's Centro Stile, contributing to the Fiat 500 model range. Earlier in his career, he worked on KTM motorcycle projects while at Kiska, a major Austrian design agency. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.
Award Record
This recognition makes Florian Seidl a winner of 14 A' Design Awards. The awards span the editions from 2015 - 2016 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Bakeware, Tableware, Drinkware and Cookware Design Award
The A' Kitchenware Design Award is an international design competition recognizing good kitchenware designs by best kitchenware brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to kitchenware designers, product designers, industrial design studios and kitchenware brands from all countries. Entries typically include pots, pans, cutlery, plates, bowls and glasses. Awarded kitchenware designs are published at https://dezigners.org/design-category/kitchenware
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/167933
- A' Design Award Page: https://competition.adesignaward.com/167933
- Media Showcase: https://www.designnewsroom.com/!167933
- Laureate Profile: https://dezigners.org/d/154515
- Further Information from the Laureate: https://www.endorfino.it
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tube Drinking Glass
- Function
- Drinking Glass
- Category
- Bakeware, Tableware, Drinkware and Cookware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Food & Hospitality
- Colors
- Chocolate, Steel Blue, Dark Gray, Sky Blue and Gainsboro
- Images
- 5
- Client
- Officina Endorfino
The Recognition
- Laureate
- Florian Seidl
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167933
Design Details
- Unique Properties
- The Tube drinking glass collection is technically a set of tumblers. The classic drinking glass with a flat-bottomed design, perfect for water, juice, cocktails, or a beer. Basically, any drink of your choice. Hot or cold. Tube has a modular design and comes in three different sizes. All of them are stackable, also amongst each other. The glasses are ergonomic and naturally dishwasher safe. The material and production process allow for different colour combinations and interesting presentation of the contents. Enjoy your drink!
- Inspiration
- This design is inspired by the material itself: borosilicate glass. Going back to its origins - imagine the world of chemistry, labs & test tubes. All the right tools for a modern approach to mixology - perfectly crafted drinks & cocktails in a unique glass. The design proposes a double wall structure. This creates a floating test tube on the inside with transparent external support. Mind the gap!
- Research
- The design process was based on conceptual and formal research aimed at understanding material properties and opportunities of the category. Product development and refinement through traditional sketching and 3D modelling.
- Challenge
- The main challenge was the necessity to create a series of modular and stackable drinking glasses in different sizes that also explore the formal possibilities of the material and make a visual statement.
- Realization and Technology
- The Tube glassware series is made from borosilicate glass. The material is known for its strength, durability and temperature resistance. The glass can be moulded and crafted in a variety of very different shapes and thicknesses. It is an infinitely recyclable material that can be re-melted again and again minimizing waste and environmental impact. The packaging is made from recycled cardboard.
- Operation and Interaction
- Take a glass. Fill it up. Bring it to your mouth. Drink. Enjoy!
- Project Duration and Location
- The project was designed in Italy during the summer of 2024 as a quick side study for Officina Endorfino. An exploration and exercise in glassware design.
- Specifications
- Tube 20: Content 200ml, Diameter 85mm, Height 90mm Tube 33: Content 330ml, Diameter 85mm, Height 130mm Tube 50: Content 500ml, Diameter 85mm, Height 170mm
- Keywords
- tableware, drinkware, glassware, drinking glass, tumbler, stackable, glass, borosilicate, Officina Endorfino
