Press Release
Silver A' Design Award in Hospitality, Recreation, Travel and Tourism Design Goes to Sosei Sapporo M Gallery Hotel by Design Studio Crow
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Design Studio Crow of Dsc for hospitality, recreation, travel and tourism design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Sosei Sapporo M Gallery Hotel by Design Studio Crow of Dsc, designed for Accor S.A., has been granted the Silver A' Design Award in the Hospitality, Recreation, Travel and Tourism Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Sosei Sapporo M Gallery Hotel
The main theme of the design is frontier spirit, a pioneer for the development of Sapporo, and the brewmasters, an important figure in the brewing of beer and one of the businesses of the pioneers. The two are set as the characters within the story of the design to create a subliminal atmosphere of the passion and exuberance of those days, and the artistic chaos of modernization, where Japanese and Western influences, past and future, are mixed together. The design aims to be a new base connecting Sapporo's past and future and to contribute to the further development of the region.
About Design Studio Crow
Taiji Fujimoto. Representative of DESIGN STUDIO CROW. Interior Designer. In his youth, he gained various experiences as an on-site contractor. After, he started working for Super Potato in 2005 where he was in charge of inbout and outbound Hyatt hotels and Muji retail stores. In 2009, he then worked for Hirsch Bedner Associates (HBA) Tokyo office where he was involved with Lotte Hotels and residential projects. In 2013, established DESIGN STUDIO CROW. The company offers design services for various commercial spaces, mainly accommodation facilities and restaurants, both in Japan and abroad.
About Dsc
DESIGN STUDIO CROW is a Tokyo-based design studio involved in commercial spaces such as hotels and restaurants. Its activities range from all over Japan to overseas. Major works include; Hotel Sosei Sapporo M Gallery, Swissotel Nankai Osaka, Mercure Toky
Award Record
Design Studio Crow of Dsc is a winner of 1 A' Design Award, including this recognition.
About the A' Hospitality, Recreation, Travel and Tourism Design Award
The A' Hospitality Design Award is an international hospitality design competition recognizing good hospitality designs by best hospitality designers worldwide. It is organized within the A' Design Award & Competition and is open to hospitality designers, architects, hospitality brands and hotel chains from all countries. Typical entries include hotels, restaurants, resorts, cafes, bars and cruise ships. The awarded hospitality designs are published at https://dezigners.org/design-category/hospitality
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/161845
- A' Design Award Page: https://competition.adesignaward.com/161845
- Media Showcase: https://www.designnewsroom.com/!161845
- Laureate Profile: https://dezigners.org/d/355401
- Further Information from the Laureate: https://all.accor.com/hotel/C082/index.en.shtml
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sosei Sapporo M Gallery Hotel
- Function
- Hotel
- Category
- Hospitality, Recreation, Travel and Tourism Design
- Discipline
- Service Design
- Industry
- Food & Hospitality and Sports
- Colors
- Dim Gray, Dark Olive Green, Dark Slate Gray, Silver and Black
- Images
- 5
- Client
- Accor S.A.
The Recognition
- Laureate
- Design Studio Crow
- Country
- Japan
- Brand
- Dsc
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #161845
Credits
- Team
- Taiji Fujimoto - Creative Director, Nanako Sueki - Lead Designer and Liu Jingqi - Assistant Designer
- Image Credits
- Photography / Nacasa & Partners Inc.
Design Details
- Unique Properties
- The main theme of the project is Frontier Spirit, the pioneers which formed the development of Sapporo, and the Braumeister, a key figure in the brewing of beer which is also one of the business activities of the pioneers. A subliminal environment with the passion and exuberance of those times and the influence of modernisation, and the artistic chaos of mixing the Japanese and the Western, the past and the future are plotted within the space.
- Inspiration
- Hokkaido was an undeveloped area until the early Meiji period when the pioneers - Kaitakushi (Hokkaido Development Office) was established in Sapporo. This establishment invited foreign advisors to gather the wisdom of the world which led to the island to become rapidly civilized. During this time, an American chemical engineer employed by the pioneers discovered wild hops during a geological survey of Hokkaido and this discovery developed into the current beer industry as we know today. This first five star boutique hotel is planned on the site of the current Sapporo factory, which is also the site of the first full-scale beer brewery in Japan.
- Research
- About the Kaitakushi, Pioneers We have visited "Hokkaido Kaitakushi no Mura - Hokkaido Development Village" to see all buildings built in Hokkaido from the Meiji to the Showa period, and learned how Western culture was incorporated into Japanese architecture. History of beer production From the book '120 Years of Sapporo Beer', we learned about the origins and beginnings of Japanese beer brewing in Sapporo, Hokkaido, and the process and struggles that led to the beer we know today. About beer At the Kaitakushi Beer Brewery, visitors learnt about how Sapporo beer is actually made and what tools are used.
- Challenge
- The main challenge was to to realize the light wall made from approximately 3,000 beer bottles. The design of the main dining room was inspired by the passion and process of a young Japanese man who travelled to Germany to learn about brewing beer. The space is a series of arches inspired by a brewery, with this lighting wall. It aims to create a dining space where people can spend timeless moments. It took a lot of effort and cost to obtain the required number of beer bottles and to illuminate them with LEDs.
- Realization and Technology
- In the interior design, the project blends old Japanese architectural techniques with elegant Western building materials, following the residential spaces of the pioneer settlers of the time, and reconstructs them. In addition, as explained above, the rich nature of Hokkaido, which was essential to the various industries of the time, including the barley and hops used to make beer, is used as an icon in the products, color schemes and artwork throughout, creating a new interpretation of the environment.
- Operation and Interaction
- Upon entering the entrance, guests are greeted by an art piece influenced by one of the primary ingredients of beer such as hops, as it graciously symbolizes the beginning of the story. In the lobby space, old Japanese architectural techniques with elegant Western building materials are meticulously blended, and the buildings of historical village of Hokkaido are extracted and reconstructed to become a modern design. The lobby is also surrounded by a collection of books that showcase the charms of the region, and a collection of imported goods brought in from overseas by the pioneers evoking scenes from social gatherings of the time.
- Project Duration and Location
- This project started in Sapporo on November 2023 and was completed in Sapporo in February 2024.
- Specifications
- GFA 3,628.940sqm / total area 14,002.097sqm 1F public area (besides restaurant and bar) 414.2 sqm 1F restaurant area 243.4 sqm 1F bar lounge area 118 sqm Room counts and total area: 118 Rooms / 3511.1 sqm Superior double 29 sqm x 48 keys / deluxe twin 39 sqm x 68 keys / hanamasu suite 58 sqm x 2 keys Total area of guestroom public area 1087.5 sqm
- Keywords
- Contemporary, artful, feminine, passionate, bespoke, curation, unique, mixture, authenticity, textural, comfort
