Press Release
Colmo Ai Home Terminal Image Design by Re and Der Design Plc Wins the Silver A' Design Award in Interior Space and Exhibition Design
Re and Der Design Plc acknowledged for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Colmo Ai Home Terminal Image Design by Re and Der Design Plc, designed for Shanghai COLMO home appliances Co., Ltd, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Colmo Ai Home Terminal Image Design
Colmo Ai Home is a home appliance experience center interior covering 225 square meters. The design presents smart appliances within a modern living setting. Minimalist colors and a simple style follow the New Bauhaus concept. Marble, metal and glass are combined to enrich the space and add visual and tactile layers. A triangle symbol taken from the brand name shapes the layout and guides the traffic flow. Concave and convex forms separate areas while visual continuity is kept. A central control system links the appliances into one intelligent home scenario.
About Re and Der Design Plc
Established in 1999, RE&DER DESIGN PLC has been rated as the National Industrial Design Center, the Vice President Unit of China Industrial Design Association, one of the Top Ten Design Institutions, and iF Award Judge Unit. It has gathered more than 300 global talents with diversified andmultilevel innovative design capabilities, and won more than 100 international awards. Listed in 2014, it is hailed as the First Public Limited Industrial Design Company in China. It takes products, space and brand as the core, specializing in the innovative design of multiple fields, such as product marketing strategy, retail store image, and brand building.
Award Record
This recognition makes Re and Der Design Plc a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/143660
- A' Design Award Page: https://competition.adesignaward.com/143660
- Media Showcase: https://www.designnewsroom.com/!143660
- Laureate Profile: https://dezigners.org/d/335359
- Further Information from the Laureate: http://www.colmo.com.cn/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Colmo Ai Home Terminal Image Design
- Function
- Terminal Image Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Black, Gray, Dim Gray and Dark Gray
- Images
- 5
- Client
- Shanghai COLMO home appliances Co., Ltd
The Recognition
- Laureate
- Re and Der Design Plc
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #143660
Design Details
- Unique Properties
- As the first whole house intelligent family scenario experience center worldwide, this project, based on the brand positioning, story and design concept, achieves the perfect integration of AI household appliances and modern home space from minimalist colors, multiple materials, visual elements and other aspects, and builds a super scenario which intelligently links the whole home, providing elite customers with a solution to full scene smart life.
- Inspiration
- Inspired by Mont Blanc, the tallest mountain of the Alps and the birthplace of COLMO, the project follows the brand positioning featuring high end and intelligence to meet the needs of its target group. The whole house intelligent high end family scenario constructed by the full range of products of the same brand brings users an interactive one step consumption experience, so as to offer them macro, comprehensive consumption options.
- Research
- COLMO, a high end brand of AI technology, is developed by Midea Group, one of Fortune Global 500, for strategictransformation. Focusing on high end consumers that have a view of globalization as well as a good taste,pay attention to comfortable, convenient life and enjoy intelligent technology, the brand integrates core AI technology into high end household appliances and unleashes rationality with simple design, leading the new blending of life scenario of modern elites and life aesthetics.
- Challenge
- As the first whole house intelligent family scenario experience center worldwide, this project sheds the independent combination pattern of traditional household appliance experience commercial space, and adopts the distributed wire drive technology to construct an integrated ideal life scenario intelligently linking appliances of the same brand, realizing a themed scenario, emotional interaction and intelligent whole house to bring users at home a practical intelligent interactive experience.
- Realization and Technology
- Based on the concept of the New Bauhaus, this project is designed with a simple style and integrates wisdom into living. The comparison and combination of different materials including marble, metal and glass enrich the space, which also leads to a more layered visual and tactile experience. Considering productfeatures and spatial layout, the project utilizes concave and convex, dislocation, etc. to subtly separate the space when keeping spatial and visual continuity.
- Operation and Interaction
- This project extracts the triangle symbol M from COLMO and applies it to the spatial layout, which forms an extended visual effect to spur customers to explore the space and optimizes the traffic flow to enriches user experience. The central air-conditioning control system that links other appliances of the same brand, together with the construction of a themed whole house intelligent scenario, provides an intelligent and convenient interactive experience for users.
- Project Duration and Location
- This project was designed and developed in Hangzhou in December, 2020. It was launched and displayed in the headquarters of COLMO, Guangzhou, in May, 2021.
- Specifications
- Covering an area of 225 square meters
- Keywords
- Super scenario, Interaction between human and scenario, Whole house Intelligence, Smart life, Immersive experience
