Press Release
Akomi Receives the Silver A' Design Award for Italian Capital of Culture Logo And Launch Campaign in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Akomi for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Italian Capital of Culture Logo And Launch Campaign by Akomi, designed for Municipalities of Brescia and Bergamo, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Italian Capital of Culture Logo And Launch Campaign
One logo shared by two different cities (Bergamo and Brescia, united as year 2023 Italian Capital of Culture) inspired to the pop culture and designed to evolve during time. The whole geometry is based on bending of linear elements with constant thickness, inspired by the construction rods for which the two cities are well known, with the aim of overturning a stereotype of industrial cities and celebrate their resiliance during the first covid-19 surge. The iconic red element not only is a 3 and a B at the same time, but also can acquire different meanings and shapes in different contexts.
About Akomi
akòmi is an interdisciplinary agency founded in 2007 specialized in B2C and B2B communication projects, operating in the following sectors: music, food, tourism, cultural events, financial, insurance, real estate, medical, industrial, associations. The User eXperience is the first phase of akomi's design process, an important step of research and analysis for the success of the project. Design focused on the user allows to bring out the people to address, their needs, expectations, fears, and the context in which they move.
Award Record
With this recognition, Akomi is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/143502
- A' Design Award Page: https://competition.adesignaward.com/143502
- Media Showcase: https://www.designnewsroom.com/!143502
- Laureate Profile: https://dezigners.org/d/335246
- Further Information from the Laureate: http://tinyurl.com/4ta9a9r9
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Italian Capital of Culture Logo And Launch Campaign
- Function
- Logo And Launch Campaign
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gainsboro, Dark Slate Gray, Dark Olive Green, Light Steel Blue and Light Gray
- Images
- 5
- Client
- Municipalities of Brescia and Bergamo
The Recognition
- Laureate
- Akomi
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #143502
Design Details
- Unique Properties
- The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023. The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time. The logo is designed to evolve in time and being used even when 2023 year will be over.
- Inspiration
- The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
- Research
- As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities. Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo. The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
- Challenge
- The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality. A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time. The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
- Realization and Technology
- Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
- Operation and Interaction
- The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events. The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts. It's a versatile and anthropomorphic sign that generates empathy and can play different roles.
- Project Duration and Location
- The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
- Specifications
- Minimum height of the logo: 10 mm
- Keywords
- graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
