Argento Interni · 2023
Colmo Ai Home Interni di uno showroom di elettrodomestici
- A' Design Award d'Argento 2023 in Interni
- CLIENT: Shanghai COLMO home appliances Co., Ltd
- Estimated Number of Design Views: 11,849
- Verification code FFF698395A · Verify this award
Colors
About Colmo Ai Home Interni di uno showroom di elettrodomestici
Colmo Ai Home è l'interno di un centro esperienziale dedicato agli elettrodomestici, esteso su 225 metri quadrati. Il progetto presenta elettrodomestici intelligenti all'interno di un ambiente domestico contemporaneo. Colori minimalisti e uno stile essenziale seguono il concetto del New Bauhaus. Marmo, metallo e vetro si combinano per arricchire lo spazio e aggiungere stratificazioni visive e tattili. Un simbolo triangolare, ripreso dal nome del marchio, definisce la distribuzione planimetrica e guida i flussi di percorrenza. Forme concave e convesse separano le aree mantenendo al contempo la continuità visiva. Un sistema di controllo centralizzato collega gli elettrodomestici in un unico scenario di casa intelligente.
About the A' Design Award d'Argento
Colmo Ai Home Interni di uno showroom di elettrodomestici ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Colmo Ai Home Interni di uno showroom di elettrodomestici sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Colmo Ai Home Interni di uno showroom di elettrodomestici è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- As the first whole house intelligent family scenario experience center worldwide, this project, based on the brand positioning, story and design concept, achieves the perfect integration of AI household appliances and modern home space from minimalist colors, multiple materials, visual elements and other aspects, and builds a super scenario which intelligently links the whole home, providing elite customers with a solution to full scene smart life.
- Dimensions & Packaging
- Covering an area of 225 square meters
- Tags
- Super scenario, Interaction between human and scenario, Whole house Intelligence, Smart life, Immersive experience
- Production Technology
- Based on the concept of the New Bauhaus, this project is designed with a simple style and integrates wisdom into living.
The comparison and combination of different materials including marble, metal and glass enrich the space, which also leads to a more layered visual and tactile experience.
Considering productfeatures and spatial layout, the project utilizes concave and convex, dislocation, etc. to subtly separate the space when keeping spatial and visual continuity. - Design Challenge
- As the first whole house intelligent family scenario experience center worldwide, this project sheds the independent combination pattern of traditional household appliance experience commercial space, and adopts the distributed wire drive technology to construct an integrated ideal life scenario intelligently linking appliances of the same brand, realizing a themed scenario, emotional interaction and intelligent whole house to bring users at home a practical intelligent interactive experience.
- Research
- COLMO, a high end brand of AI technology, is developed by Midea Group, one of Fortune Global 500, for strategictransformation. Focusing on high end consumers that have a view of globalization as well as a good taste,pay attention to comfortable, convenient life and enjoy intelligent technology, the brand integrates core AI technology into high end household appliances and unleashes rationality with simple design, leading the new blending of life scenario of modern elites and life aesthetics.
- Inspiration
- Inspired by Mont Blanc, the tallest mountain of the Alps and the birthplace of COLMO, the project follows the brand positioning featuring high end and intelligence to meet the needs of its target group.
The whole house intelligent high end family scenario constructed by the full range of products of the same brand brings users an interactive one step consumption experience, so as to offer them macro, comprehensive consumption options. - Project Duration
- This project was designed and developed in Hangzhou in December, 2020. It was launched and displayed in the headquarters of COLMO, Guangzhou, in May, 2021.
- Operation Flow
- This project extracts the triangle symbol M from COLMO and applies it to the spatial layout, which forms an extended visual effect to spur customers to explore the space and optimizes the traffic flow to enriches user experience.
The central air-conditioning control system that links other appliances of the same brand, together with the construction of a themed whole house intelligent scenario, provides an intelligent and convenient interactive experience for users.
