Press Release
Boho Ras Packaged Cocktails by Abhijeet Thakur Wins the Silver A' Design Award in Packaging Design
Abhijeet Thakur acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Boho Ras Packaged Cocktails by Abhijeet Thakur has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Boho Ras Packaged Cocktails
Boho Ras sells packaged cocktails made with the finest local Indian spirits. The product carries a Bohemian vibe, which captures the unconventional artistic lifestyle and the visuals of the product are the abstract portrayal of the buzz that the consumer gets after drinking the cocktail. It has perfectly managed to achieve the midpoint where Global and Local meet, where they fuse to form "Glocal" vibe for the product. Boho Ras sells pure spirits in 200ml bottles and packaged cocktails in 200ml and 750 ml bottles.
About Abhijeet Thakur
Abhijeet Thakur is a 25 year old designer from India, currently pursuing my post graduation from M.I.T Institute of Design, Pune. Experimentation and exploration are his forte. Whatever he takes up in life, He puts his heart and soul, thus he transformed his heart’s desire into his passion and his profession. And thus he is a Designer! He is an aesthete therefore he is in love with clean layouts and subtle functionality. Also a fanatic for shapes and patterns who loves fussing different art styles and coming up with something entirely new. He firmly believes that every change is an opportunity to learn something new, adapt and grow.
Award Record
This recognition makes Abhijeet Thakur a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/101804
- A' Design Award Page: https://competition.adesignaward.com/101804
- Media Showcase: https://www.designnewsroom.com/!101804
- Laureate Profile: https://dezigners.org/d/261801
- Further Information from the Laureate: http://bit.ly/3cuZa87
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Boho Ras Packaged Cocktails
- Function
- Packaged Cocktails
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Light Gray, Silver, Dark Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Abhijeet Thakur
- Country
- India
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101804
Design Details
- Unique Properties
- Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits. Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
- Inspiration
- Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz. Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand. The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
- Research
- Type of Research-Study of existing brands, their offerings and USP's Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product. Methodology-One on one interview, surveys and questionnaires. Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study. Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
- Challenge
- The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand. The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
- Realization and Technology
- The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists. The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
- Operation and Interaction
- The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested. The product use is as simple as open the bottle pour in a glass or consume from the bottle.
- Project Duration and Location
- The project started on 14 august 2019 and ended on 22 September 2019. this project was done at MIT Institute of Design, Pune, India.
- Specifications
- The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height. The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height. The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
- Keywords
- Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
