Argento Packaging · 2020
Boho Ras Cocktail Confezionati
- A' Design Award d'Argento 2020 in Packaging
- CLIENT: Abhijeet Thakur
- Estimated Number of Design Views: 37,000
- Verification code 80EA019D0E · Verify this award
Colors
About Boho Ras Cocktail Confezionati
Boho Ras vende cocktail confezionati realizzati con i migliori liquori indiani locali. Il prodotto ha un'atmosfera bohémien, che cattura lo stile di vita artistico non convenzionale e le immagini del prodotto sono la rappresentazione astratta del brusio che il consumatore riceve dopo aver bevuto il cocktail. È riuscito perfettamente a raggiungere il punto medio in cui Global e Local si incontrano, dove si fondono per formare l'atmosfera Glocal per il prodotto. Boho Ras vende liquori puri in bottiglie da 200 ml e cocktail confezionati in bottiglie da 200 ml e 750 ml.
About the A' Design Award d'Argento
Boho Ras Cocktail Confezionati ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Boho Ras Cocktail Confezionati sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Boho Ras Cocktail Confezionati è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles - Dimensions & Packaging
- The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India. - Tags
- Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
- Production Technology
- The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles. - Design Challenge
- The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers. - Research
- Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it. - Inspiration
- Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience. - Project Duration
- The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India. - Operation Flow
- The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.
