Press Release
Arbo Design Receives the Silver A' Design Award for Toromac Automatic Juicer Machine in Hospitality, Restaurant and Catering Products Design
Arbo Design recognized for hospitality, restaurant and catering products design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Toromac Automatic Juicer Machine by Arbo Design has been granted the Silver A' Design Award in the Hospitality, Restaurant and Catering Products Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Toromac Automatic Juicer Machine
The Toromac is specially designed with its powerful look to bring a new way of consuming freshly squeezed orange juice. Made for maximum juice extraction, it is for restaurants, cafeterias and supermarkets and its premium design allows a friendly experience delivering flavor, health and hygiene. It has an innovative system that cuts the fruit vertically and squeezes the halves by rotary pressure. This means that maximum performance is achieved without squeeze or touch the shell.
About Arbo Design
The team leaders are acting more than 15 years in several areas of the design. Consulting and collaborating in different countries and abroad for global companies as Midea Appliances, Electrolux AB, Whirlpool Corp, Sundown Motors, Buscar Motors, Philippe Starck Studio, DA Milan Innovation Centre and others. Currently they are responsible part of the global design to Midea Appliances. With firms where the team has collaborated, won several awards and mentions of design, highlighting the Internationals IF, Red Dot, Good Design, Idea, Plus X, and others national awards, including MCB (most important design award in Brazil) and Objeto Brazil (most important design award in Latin America).
Award Record
With this recognition, Arbo Design is a winner of 5 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Hospitality, Restaurant and Catering Products Design Award
The A' Hospitality Products Design Award is an international design competition recognizing good hospitality products by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to hospitality product designers, industrial design studios, hospitality brands and hospitality product manufacturers from all countries. Typical entries include menu boards, beverage dispensers, buffet equipment, hotel furniture, tableware sets and catering trolleys. The awarded hospitality products designs are published at https://dezigners.org/design-category/hospitality-products
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/101875
- A' Design Award Page: https://competition.adesignaward.com/101875
- Media Showcase: https://www.designnewsroom.com/!101875
- Laureate Profile: https://dezigners.org/d/222338
- Further Information from the Laureate: http://www.arbodesign.com.br
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Toromac Automatic Juicer Machine
- Function
- Automatic Juicer Machine
- Category
- Hospitality, Restaurant and Catering Products Design
- Discipline
- Service Design
- Industry
- Food & Hospitality and Furniture & Home
- Colors
- Black, Dark Slate Gray, Dark Gray, Silver and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Arbo Design
- Country
- Brazil
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101875
Credits
- Team
- Daniel Kroker (ARBO design) and Valkiria Pedri Fialkowski (ARBO design)
- Image Credits
- Main Image: ARBO design; ARBO design and Shutterstock; ARBO design
Design Details
- Unique Properties
- Its exclusive design allows a friendly experience for a healthier lifestyle, delivering flavor and hygiene. It has a unique system that cuts the fruit vertically and then squeezes the halves by rotary pressure. This means that maximum performance is achieved without squeezing or touching the shell. It is the juicer with the best cost x benefit ratio in the Brazilian market, to meet the needs of commercial establishments, which have demand for juice production in a short period of time.
- Inspiration
- Inspired by commercial use (restaurants, coffee shop, hotel, small supermarkets), which needs high productivity in an uncomplicated way, increasing the profitability of the business without investing in labor. Therefore, its design reflected robustness and strength, combined with good usability in operation, disassembly and cleaning. The equipment has an easy-to-use panel, which includes a fruit counter, continuous or batch operation, energy saving mode, easy disassembly and full trash indicator.
- Research
- Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through an immersive process including consumer, designers and multidisciplinary teams (marketing, engineer, sustainability, anthropology). Objectives: Bring innovation and differentiation to this market in Brazil and Latin America. Method: Consumer-Centric Insights with Design based approach to solving problems. The method steps were: Research (map/understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.
- Challenge
- Innovate in the market, offering the best experience of use and consumption. Export to the USA market. Offers the authentic flavor of natural juice. Made on the spot with maximum use of the fruit. The result of interdisciplinary work among the various stakeholders involved (design, engineering, marketing, traders, users and consumers). The vertical cut system allows maximum profitability with an authentic flavor without touching the fruit. In addition, its various sensors (supply, counter, use and disposal) have made the product the safest on the market, also guaranteeing minimal maintenance.
- Realization and Technology
- The manufacturing process uses the following technologies: metal stamping and plastic injection. The product receives in some parts that composes it, the epoxy painting process as well. The materials used are: carbon steel, 304 stainless steel rollers, ABS plastic, nylon, armor-plated bearings and LEDs
- Operation and Interaction
- the interaction follows this: 1. supply the upper reservoir; 2. turns the product on by pressing the start button; 3. choose the mode (continuous, glass or jar); 4. the product starts to cut and squeeze the oranges automatically; The natural juice can be poured directly over the glass or jar or can be stored in a larger reservoir. The machine process con be interrupted any time, pressing the emergency button. The removable trash has 7L capacity and a sensor indicates the cleaning time.
- Project Duration and Location
- The project has started in June 2019 and finished in December 2019. All project and development has been made in Brazil.
- Specifications
- Width 510mm x Depth 495mm x Height 780mm
- Keywords
- Healthier lifestyle, Flavor, Meaning innovation, Product design, Performance
