Terra Aspirapolvere

Press Kit

Unique Properties

Terra is a vacuum cleaner equipped with a helix formed, specially insulated air chamber that increases suction performance meanwhile minimizing the sound. Thereby presents low energy consumption-high suction power-minimum sound features all together and in a perfect manner.
With its strong and tough outlook, each detail on Terra contributes to its aesthetic appearance. Power control lights, dust bag indicator, hepa filter full indicator details placed on the main frame provides a more distinguished tone to the product. Furthermore, the hubcaps placed on the wheels, provide a more dynamic outlook to Terra.
The ergonomic handle whereon on/off and power controls can be made with a single finger stroke is awaiting to receive a patent being differentiated among its competitors with its formwork and manufacturing process.

Dimensions & Packaging

Product dimensions are 350mm x 480mm x 320mm

Tags

vacuum cleaner, dust bag, suction power, remote control, handle,automatic cord winder, HEPA13 filter

Production Technology

1350 Watt power version reaches 425Watt suction power. Although Terra possesses a high performance, thanks to the isolated air chamber it is very quiet. After many prototypes and researches in R&D department, all parts of the vacuum cleaner are designed so that they can be assembled quickly and a minimum error rate. As a result of those economical designs, the cost of the production has decreased. All plastic parts of Terra are made of recyclable material. A sign has been placed on each part that shows the type of the materials used in production of such part facilitating the recycling.

Design Challenge

The big challange was to develop ergonomic control of the product not compromising from aesthetics and function. The buttons designed in Terra, does not need to be pressed from a specific spot, since the button will operate in a problem-free manner regardless of whichever spot thereon it is pressed.

Research

Hundreds of vacuum cleaners were tested by the end users letting us to observe their the ergonomic tendencies. After Preformans tests, noise test done in our laboratuaries, we saw that Terra ranked on the top of the competitiors.To ensure the stability and the durability of the product we made hundreds of prototypes of each part in our 3d printing machines. Our surveys which are based on the first batches of Terra show that the end users are satisfied with the product which was our top goal to achieve.

Inspiration

The main idea was to create a powerful,low noise vacuum cleaner with strong look and honest design language.Researches show that buttons on the vacuum cleaners are pressed by foot.Although the buttons are designed for manual pressing, the users are commanding the vacuum cleaner with their feet due to ergonomic reasons.All buttons on Terra are designed big-sized, thereby give the impression of pedals rather than buttons so that the user can immediately perceive that they can be pressed by foot.

Project Duration

The Project started in June 2013 and conceptual and mechanical design completed in October 2014 in Turkey.Prototypes were exhibited in IFA2014 Berlin. Will be on markets on June 2015

Operation Flow

All the details of Terra have been designed as user-friendly preventing the user from making a mistake. The user simply cannot insert the dust bag or hepa filter of the vacuum cleaner incorrectly.All command buttons are big, clear and practical.It is equiped with sensors and warning lights showing when it is time to change the 3 lt dustbag or HEPA13 filter. There is a remote control on the ergonomic handle so that controls can be easily done via the buttons.