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Press Release

DesignNewswire · COMO, Italy ·

Terra Vacuum Cleaner by Yasemin Ulukan & Senur Design Center Wins the Golden A' Design Award in Home Appliances Design

Yasemin Ulukan & Senur Design Center acknowledged for home appliances design by the international grand jury of the 2014 - 2015 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, March 28, 2015 /DesignNewswire/ Terra Vacuum Cleaner by Yasemin Ulukan & Senur Design Center, designed for Senur Elektrik Motorları AS, Brand Name: Arnica, has been granted the Golden A' Design Award in the Home Appliances Design category, A' Design Award & Competition has announced. The award was conferred within the 2014 - 2015 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Regarding Terra Vacuum Cleaner

All buttons designed on Terra give the impression of pedals so that the user can immediately perceive that they can be pressed by foot. The hubcaps placed on the wheels, power control lights, dust bag indicator, hepa filter full indicator details placed on the control panel contributes to its aesthetic appearance and gives a more dynamic outlook to Terra.

About Yasemin Ulukan & Senur Design Center

SENUR, one of the first firms which established R&D department in its own field in Turkey, gives great significance to R&D and makes large investments in this field. As a result of these studies it produced first citrus juicer, first juice extractor, first food processor, first carpet cleaning machine, first mincing meat machine and first meat mincer of Turkey. With its experienced,dynamic and highly motived design team which most of the members has a minimum 10 years of background in the company, Senur always has been the architect of firsts holding a serious number of patents in hand.

Award Record

Yasemin Ulukan & Senur Design Center is a winner of 4 A' Design Awards, including this recognition. The awards were granted between the 2011 - 2012 and the 2014 - 2015 editions of the A' Design Award & Competition.

About the A' Home Appliances Design Award

The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Typical entries include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. The awarded home appliance designs are published at https://dezigners.org/design-category/home-appliance

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Terra Vacuum Cleaner
Function
Vacuum Cleaner
Category
Home Appliances Design
Discipline
Industrial Design
Industry
Electronics & Appliances and Furniture & Home
Colors
Black, Silver, Gainsboro, Light Slate Gray and Dark Gray
Images
5
Client
Senur Elektrik Motorları AS , Brand Name: Arnica

The Recognition

Laureate
Yasemin Ulukan & Senur Design Center
Country
Turkiye
Recognition
Golden A' Design Award
Edition
2014 - 2015
Design ID
#38808

Credits

Team
Yasemin Ulukan and Senur Design Center

Design Details

Unique Properties
Terra is a vacuum cleaner equipped with a helix formed, specially insulated air chamber that increases suction performance meanwhile minimizing the sound. Thereby presents low energy consumption-high suction power-minimum sound features all together and in a perfect manner. With its strong and tough outlook, each detail on Terra contributes to its aesthetic appearance. Power control lights, dust bag indicator, hepa filter full indicator details placed on the main frame provides a more distinguished tone to the product. Furthermore, the hubcaps placed on the wheels, provide a more dynamic outlook to Terra.
Inspiration
The main idea was to create a powerful,low noise vacuum cleaner with strong look and honest design language.Researches show that buttons on the vacuum cleaners are pressed by foot.Although the buttons are designed for manual pressing, the users are commanding the vacuum cleaner with their feet due to ergonomic reasons.All buttons on Terra are designed big-sized, thereby give the impression of pedals rather than buttons so that the user can immediately perceive that they can be pressed by foot.
Research
Hundreds of vacuum cleaners were tested by the end users letting us to observe their the ergonomic tendencies. After Preformans tests, noise test done in our laboratuaries, we saw that Terra ranked on the top of the competitiors.To ensure the stability and the durability of the product we made hundreds of prototypes of each part in our 3d printing machines. Our surveys which are based on the first batches of Terra show that the end users are satisfied with the product which was our top goal to achieve.
Challenge
The big challange was to develop ergonomic control of the product not compromising from aesthetics and function. The buttons designed in Terra, does not need to be pressed from a specific spot, since the button will operate in a problem-free manner regardless of whichever spot thereon it is pressed.
Realization and Technology
1350 Watt power version reaches 425Watt suction power. Although Terra possesses a high performance, thanks to the isolated air chamber it is very quiet. After many prototypes and researches in R&D department, all parts of the vacuum cleaner are designed so that they can be assembled quickly and a minimum error rate. As a result of those economical designs, the cost of the production has decreased. All plastic parts of Terra are made of recyclable material. A sign has been placed on each part that shows the type of the materials used in production of such part facilitating the recycling.
Operation and Interaction
All the details of Terra have been designed as user-friendly preventing the user from making a mistake. The user simply cannot insert the dust bag or hepa filter of the vacuum cleaner incorrectly.All command buttons are big, clear and practical.It is equiped with sensors and warning lights showing when it is time to change the 3 lt dustbag or HEPA13 filter. There is a remote control on the ergonomic handle so that controls can be easily done via the buttons.
Project Duration and Location
The Project started in June 2013 and conceptual and mechanical design completed in October 2014 in Turkey.Prototypes were exhibited in IFA2014 Berlin. Will be on markets on June 2015
Specifications
Product dimensions are 350mm x 480mm x 320mm
Keywords
vacuum cleaner, dust bag, suction power, remote control, handle,automatic cord winder, HEPA13 filter

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