Bronzo Packaging · 2022
Lamay Island's Souvenir Series Packaging di marca
by Chia-Hui Lien and Jen-Wei Huang
- A' Design Award di Bronzo 2022 in Packaging
- CLIENT: Chia-Hui Lien
- Estimated Number of Design Views: 13,376
- Verification code 96ECED18EC · Verify this award
Colors
About Lamay Island's Souvenir Series Packaging di marca
La Souvenir Series di Lamay Island è un packaging regalo per pesce essiccato e snack di pesce a bastoncino realizzati con tonno pinna gialla. L'immagine visiva si ispira ai paesaggi e alla cultura dell'isola di Lamay, a Taiwan, e utilizza come elemento grafico principale la celebre roccia locale Stone Vase. La scatola esterna è realizzata in cartoncino e si apre con una chiusura magnetica; misura 34 x 23 x 6 centimetri. La stampa impiega un colore speciale oro bronzo e una pellicola lucida parziale. Una busta interna con chiusura a zip mantiene fresco il pesce essiccato. Una volta consumato l'alimento, la scatola può essere riutilizzata come contenitore.
About the A' Design Award di Bronzo
Lamay Island's Souvenir Series Packaging di marca ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Lamay Island's Souvenir Series Packaging di marca sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Lamay Island's Souvenir Series Packaging di marca soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
- Dimensions & Packaging
- The outer box size of this package is W34cmxD23cmxH6cm.
- Tags
- Brand，Packaging design
- Production Technology
- This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
- Design Challenge
- The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
- Research
- From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
- Inspiration
- From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
- Project Duration
- This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
- Operation Flow
- Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
- Patents
- Chia-Hui Lien , Jen-Wei Huang
- Image Credits
- Designer: Chia-Hui Lien , Jen-Wei Huang
