Chia-Hui Lien and Jen-Wei Huang Receives the Bronze A' Design Award for Lamay Island's Souvenir Series Brand Packaging Design in Packaging Design

Chia-Hui Lien and Jen-Wei Huang recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Lamay Island's Souvenir Series Brand Packaging Design by Chia-Hui Lien and Jen-Wei Huang, designed for Chia-Hui Lien, has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Lamay Island's Souvenir Series Brand Packaging Design

Lamay Island's Souvenir Series is a gift packaging design for dried fish and fish sticks made from yellowfin tuna. The visual image is based on the scenery and culture of Lamay Island in Taiwan, and the local Stone Vase rock is used as the main graphic. The outer box is made of paper and opens with a magnetic cover, and it measures 34 by 23 by 6 centimeters. The printing uses a bronze gold special color and partial gloss film. An inner zipper bag keeps the dried fish fresh. After the food is eaten, the box can be reused for storage.

About Chia-Hui Lien and Jen-Wei Huang

Tang-Hsuan Lien, born in 1976 in Taiwan, acts as the Creative Director of Yi Jia Visual Identity Design Co.,LTD now. Her professional fields of design include brand design, graphic design, packaging design, book design, and exhibition visual design. She designs various design projects for customers from each and all sections, including Kaohsiung Rapid Transit, Bureau of Cultural Affairs Kaohsiung City Government, China Steel Corporation (CSC),Taiwan Power Company, Kaohsiung City History Museum. She is a very good designer and has won many international design awards every year.

Award Record

With this recognition, Chia-Hui Lien and Jen-Wei Huang is a winner of 8 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2021 - 2022 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/138794
A' Design Award Page: https://competition.adesignaward.com/138794
Media Showcase: https://www.designnewsroom.com/!138794
Laureate Profile: https://dezigners.org/d/188356
Further Information from the Laureate: https://www.behance.net/polly65217d5c8

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Lamay Island's Souvenir Series Brand Packaging Design
Function: Brand Packaging Design
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Black, Peru, Burly Wood, Dim Gray and Saddle Brown
Images: 5
Client: Chia-Hui Lien

The Recognition

Laureate: Chia-Hui Lien and Jen-Wei Huang
Country: Taiwan (China)
Recognition: Bronze A' Design Award
Edition: 2021 - 2022
Design ID: #138794

Credits

Team: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang

Design Details

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts.
Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Realization and Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Operation and Interaction: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Project Duration and Location: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Specifications: The outer box size of this package is W34cmxD23cmxH6cm.
Keywords: Brand，Packaging design