Bronzo Packaging · 2022
Gradient Vodka Soda Packaging per Vodka Soda
- A' Design Award di Bronzo 2022 in Packaging
- CLIENT: Gradient Beverages Corp.
- Estimated Number of Design Views: 12,852
- Verification code 0290804E67 · Verify this award
Colors
About Gradient Vodka Soda Packaging per Vodka Soda
Gradient è un progetto di packaging per una confezione mista di cocktail vodka soda. La confezione contiene sei lattine slim da 355 millilitri con gradazioni alcoliche progressivamente decrescenti: 8, 7, 6, 4, 3 e 2 percento in volume. Le lattine sono disposte su un'unica fila all'interno della scatola e un motivo a matrice di punti sfuma dal scuro al chiaro lungo tutta la sequenza. Una perforazione inclinata apre la scatola partendo dall'estremità più alcolica verso quella più leggera, così che le lattine vengano prelevate in quest'ordine. La disposizione incoraggia la moderazione nel corso della serata. Sono proposti tre gusti: lampone e limone, cetriolo e menta, lime.
About the A' Design Award di Bronzo
Gradient Vodka Soda Packaging per Vodka Soda ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Gradient Vodka Soda Packaging per Vodka Soda sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Gradient Vodka Soda Packaging per Vodka Soda soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
- Dimensions & Packaging
- 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
- Tags
- gradient, moderation, vodka soda, seltzer, gradually reducing,
- Production Technology
- Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
- Design Challenge
- The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
- Research
- 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption. - Inspiration
- Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.
Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack. - Project Duration
- This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
- Operation Flow
- Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
