Designtide Tokyo 2024 Frumhlutverk: Vörumerkjaímynd eftir There There - Kazune Watanabe

Hönnunarverkið Designtide Tokyo 2024 Frumhlutverk: Vörumerkjaímynd eftir There There - Kazune Watanabe er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í gulli verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

GullGrafík· 2026

Designtide Tokyo 2024 Frumhlutverk: Vörumerkjaímynd

eftir There There - Kazune Watanabe

Viðskiptavinur: Designtide Tokyo Committee

Handhafi A' Design Award í gulli í flokknum Grafík

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Hönnunin

Um Designtide Tokyo 2024 Frumhlutverk: Vörumerkjaímynd

Bókartexti: Designtide Tokyo er hönnunarviðburður með sýningum og mörkuðum sem kannar og deilir nýjum straumum í vöruhönnun og skyldum sviðum. Í gegnum hönnun skapar hann yfirgripsmikla upplifun af orku og tilfinningum sem nær lengra en stafrænir miðlar. Hann var haldinn frá 2005 til 2012 og deildi hönnunarmenningu frá Tókýó með heiminum. Á hverju ári kynntu um 50 boðnir og valdir hönnuðir verk sem lögðu meiri áherslu á sköpunargleði en viðskipti. Árið 2024 var Designtide Tokyo endurvakinn með nýju lógói og endurnýjaðri sýn.

Viðurkenningin

Um A' Design Award í gulli

Designtide Tokyo 2024 Frumhlutverk: Vörumerkjaímynd vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Designtide Tokyo 2024 Frumhlutverk: Vörumerkjaímynd sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Designtide Tokyo 2024 Frumhlutverk: Vörumerkjaímynd skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Stærðir og umbúðir: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Merki: Graphic, Tide, Tokyo, Design, Animation
Framleiðslutækni: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Hönnunaráskorun: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Rannsóknir: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Innblástur: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Lengd verkefnis: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Verkflæði: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.