Transam Carriers Vörumerkjaímynd eftir Maksim Zinchuk

Hönnunarverkið Transam Carriers Vörumerkjaímynd eftir Maksim Zinchuk er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2022

Transam Carriers Vörumerkjaímynd

eftir Maksim Zinchuk

Viðskiptavinur: NUMZ Graphics

Handhafi A' Design Award í bronsi í flokknum Grafík

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Hönnunin

Um Transam Carriers Vörumerkjaímynd

Transam Carriers er vörumerkjaímynd sem sköpuð var fyrir flutninga- og vöruflutningafyrirtæki með aðsetur í Toronto í Kanada. Ímyndin byggir á Zubr, eða evrópska vísundnum, dýri frá Austur-Evrópu sem er tákn um sérstöðu og styrk. Höfuð dýrsins er fellt inn í þríhyrning, og hallandi sérsmíðað letur gefur merkinu kraftmikið yfirbragð. Gult og svart eru aðallitirnir tveir. Stíllinn er notaður á vörubíla fyrirtækisins, vefsíðuna, samfélagsmiðla, bréfsefni, auglýsingar og kynningarvörur. Gulir þríhyrningar í myndmálinu gera vörumerkið auðþekkjanlegt innan greinarinnar.

Viðurkenningin

Um A' Design Award í bronsi

Transam Carriers Vörumerkjaímynd vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Transam Carriers Vörumerkjaímynd sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Transam Carriers Vörumerkjaímynd fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Stærðir og umbúðir: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Merki: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Framleiðslutækni: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Hönnunaráskorun: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Rannsóknir: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Innblástur: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Lengd verkefnis: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Verkflæði: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Liðsmenn: Designer: Maksim Zinchuk
Myndheimildir: Maxim Zinchuk, NUMZ Graphics