Siela Snyrtivöruumbúðir eftir Olga Takhtarova

Hönnunarverkið Siela Snyrtivöruumbúðir eftir Olga Takhtarova er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2022

Siela Snyrtivöruumbúðir

eftir Olga Takhtarova

Viðskiptavinur: Sot B&d

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Siela Snyrtivöruumbúðir

Siela er umbúðahönnun fyrir línu af snyrtivörum fyrir börn. Hönnunin notar hvítan plaströr úr 75 ml, skreytt með sáldþrykki og púðaprentun. Stílfærðar myndskreytingar eru staðsettar í miðju hönnunarinnar og sami karakterinn birtist á mismunandi stöðum og í ólíkum aðstæðum eftir vörulínunni. Litakóðun hjálpar kaupendum að greina vörurnar í sundur. Texti er í lágmarki, svo hægt sé að þekkja rétta vöru fljótt í hillunni. Hvíti flöturinn heldur myndskreytingunum skýrum og auðséðum.

Viðurkenningin

Um A' Design Award í bronsi

Siela Snyrtivöruumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Siela Snyrtivöruumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Siela Snyrtivöruumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Stærðir og umbúðir: Plastic tube cream bottle 75 ml. White color
Merki: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Framleiðslutækni: Screen and pad printing method
Hönnunaráskorun: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Rannsóknir: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Innblástur: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Lengd verkefnis: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Verkflæði: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.