Yihe Dim Sum Ihe Ǹrụ Isi: Nhazi Ngwugwu nke Ye Zhang

Ihe emepụtara bụ Yihe Dim Sum Ihe Ǹrụ Isi: Nhazi Ngwugwu nke Ye Zhang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2024

Yihe Dim Sum Ihe Ǹrụ Isi: Nhazi Ngwugwu

nke Ye Zhang

Onye Ahịa: Beijing Jiaotong University

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #159111

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Yihe Dim Sum Ihe Ǹrụ Isi: Nhazi Ngwugwu

Ederede Akwụkwọ: Yihe Dim Sum bụ nhazi ngwugwu maka otu ụdị achịcha sitere na Beijing nke a na-ere n'Ụlọ Eze Ehihie (Summer Palace). Igbe dị n'èzí ahụ dị 230 site na 230 ruo na 60 milimita n'ogologo, ma nwee ike ijide obere igbe anọ nke ọ bụla dị 110 site na 110 ruo na 45 milimita. E sere ihe onyonyo nke ebe anọ a ma ama dị n'Ụlọ Eze Ehihie iji gosipụta ụtọ achịcha anọ ahụ dị iche iche. Ihe onyonyo ndị a jikọtara omenala ụlọ ọrụ aka ndị China na ụdị nka pop art, tinyekwara ihe ndị e wepụtara n'ihe osise ochie dịka collage. Igbe a jiri UV printing (nbipụta na-eji ìhè UV), ndò dị n'etiti akwụkwọ, mkpụrụ ederede e ji ọla bronze mee na akụkụ igbe, na nkọwa akụkụ igbe site n'iji die-cut, iji hụ na o wusiri ike.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Yihe Dim Sum Ihe Ǹrụ Isi: Nhazi Ngwugwu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Yihe Dim Sum Ihe Ǹrụ Isi: Nhazi Ngwugwu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Yihe Dim Sum Ihe Ǹrụ Isi: Nhazi Ngwugwu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Nha & Mkpuchi: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Mkpado: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Teknụzụ Mmepụta: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Ịma Aka Imepụta: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Nchọpụta: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Mkpali: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Oge Ọrụ: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Usoro Ọrụ: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Patentị: This work is all original images not copyrighted.
Ndị Otu: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Asụsụ Foto: This work is all original images not copyrighted.