Nong Li Mkpuchi Biya nke China Resources Snow Breweries

Ihe emepụtara bụ Nong Li Mkpuchi Biya nke China Resources Snow Breweries bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Platinum na Udi Asọmpi Nhazi Ngwungwu.

PlatinumNgwungwu· 2025

Nong Li Mkpuchi Biya

nke China Resources Snow Breweries

Onye Ahịa: China Resources Snow Breweries

Onye Meriri Ihe Nrite A' Design Award nke Platinum na Udi Ngwungwu

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Nyochaa Ọnọdụ Onyinye maka #163373

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Nong Li Mkpuchi Biya

Nong Li bụ nhazi mkpuchi biya nke sitere na mmụo Omenala Yangshao nke China oge ochie. E mere olulu karama ahụ ka Shuang Er Ni Yu, arịa ejiji ụrọ nwere ihe osise azụ salamander nke e ji edobe mmanya n'omenala mbụ ahụ. E jikọtara nka ịkpụ ụrọ ojii na ụdị enyo omenala, ma agba ojii ahụ na-echebe biya ahụ pụọ n'ìhè na mgbanwe okpomọkụ. Ụkpụrụ jiometrị na-atụkwasị ịma mma anya ma na-enye njide siri ike. Mkpuchi ya na-egosipụta usoro anọ nke ememe ịñụrịta mmanya nke China oge ochie: idetu ọnụ, inye, ịza na ịkwụghachi.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Platinum

Nong Li Mkpuchi Biya meriri A' Design Award nke Platinum, nnabata dị oke ugwu e nyere design ndị bụ n'ezie pụrụ iche, mara mma ma dị ebube. Ndị meriri na Platinum bụ ihe ịtụnanya nke imepụta, ihe akaebe nke oke ntụgharị uche imepụta ihe, ma na-egosi ikike ọrụ na ọgụgụ isi na-enweghị ntụnyere nke ndị designer ha. A na-atụ anya na design ndị a ga-abụ ọrụ kacha mara amara nke na-akọwa ịma mma nke oge, na-enye aka na ọdịmma obodo ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Nong Li Mkpuchi Biya na-egosi ọkwa ịdị mma karịrị oke ma n'enweghị obi abụọ na-eme ka ụwa bụrụ ebe ka mma site na àgwà ya bara uru na dị oke ọnụ ahịa. Nong Li Mkpuchi Biya bụ ọrụ meriri A' Design Award nke Platinum nke na-akpali ọchịchọ, na-akpali, na-eme ka obi ụtọ jupụta ma na-akpali oke ọṅụ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Nha & Mkpuchi: product dimensions, 355 mm x 355 mm x 120 mm
Mkpado: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Teknụzụ Mmepụta: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Ịma Aka Imepụta: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Nchọpụta: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Mkpali: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Oge Ọrụ: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Usoro Ọrụ: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Ndị Otu: Qiguang Li, Celine Zhou, Yan Yang