Dizayn Top Mercury Sitwèb pa Daniel Houle se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Fè nan Kategori Konpetisyon Wèb.

FèWèb· 2023

Top Mercury Sitwèb

pa Daniel Houle

Kliyan: Azuro Digital

Gayan A' Design Award Fè nan Kategori Wèb

23,224

Gayan Pri Verifye

Verifye Estati Pri pou #139506

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Top Mercury Sitwèb

Top Mercury se yon sitwèb ki te kreye pou yon ajans piblisite medya sosyal. Sitwèb la itilize efè mouvman, animasyon ak ilistrasyon orijinal pou prezante yon estetik senp epi modèn. Konsepsyon an te fèt ak Figma epi devlope ak Webflow, li reponn nèt sou tout aparèy, navigatè ak gwosè ekran. Bouton ak lyen yo pèmèt vizitè yo entèraji ak diferan seksyon yo. Mouvman yo te rete diskrè pou entèfas la ka rete klè epi fasil pou swiv. Sitwèb la te rive jwenn yon to konvèsyon 8 pousan, pi wo pase referans endistri a ki se 5 pousan.

Rekonesans lan

Konsènan A' Design Award Fè

Top Mercury Sitwèb se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Top Mercury Sitwèb pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Top Mercury Sitwèb pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimansyon & Anbalaj: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Etikèt: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Teknoloji Pwodiksyon: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Defi Dizayn: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Rechèch: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Enspirasyon: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Dire Pwojè: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Fliks Operasyon: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Kredi Imaj: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.