Macy’s Website Sit Entènèt E-Commerce pa Willy Lai and Dave Torres

Dizayn Macy’s Website Sit Entènèt E-Commerce pa Willy Lai and Dave Torres se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Lò nan Kategori Konpetisyon Wèb.

LòWèb· 2020

Macy’s Website Sit Entènèt E-Commerce

pa Willy Lai and Dave Torres

Kliyan: Macy's

Gayan A' Design Award Lò nan Kategori Wèb

88,001

Gayan Pri Verifye

Verifye Estati Pri pou #93996

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Macy’s Website Sit Entènèt E-Commerce

Sit entènèt Macy's se yon platfòm e-commerce ki pèmèt kliyan yo achte pwodwi Macy's yo sou entènèt. Sit la te refèt an 2019 an repons dirèk ak fidbak kliyan yo, sa ki bay yon konsepsyon pwòp, senp e enspire pa lamòd. Aranjman an baze sou medya lamòd ak pwodwi teknoloji pou konsomatè yo, epi li vize distenge Macy's de lòt detayan konpetitè yo. Yo te itilize teknoloji web responsive modèn, kidonk moun ka gade sit la sou òdinatè pòtab, tablèt ak smatfòn. Rechèch sou eksperyans itilizatè te gide refòm nan, sa ki enkli sondaj, entèvyou ak tès itilizabilite.

Rekonesans lan

Konsènan A' Design Award Lò

Macy’s Website Sit Entènèt E-Commerce se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Macy’s Website Sit Entènèt E-Commerce pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Macy’s Website Sit Entènèt E-Commerce kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimansyon & Anbalaj: We developed reponsive web design across different devices.
Etikèt: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Teknoloji Pwodiksyon: We utilized modern responsive web technologies.
Defi Dizayn: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Rechèch: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Enspirasyon: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Dire Pwojè: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Fliks Operasyon: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Manm Ekip: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Kredi Imaj: Images courtesy of Macys.