Siela Kozmetička ambalaža – dizajner Olga Takhtarova

Dizajn Siela Kozmetička ambalaža čiji je autor Olga Takhtarova iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2022

Siela Kozmetička ambalaža

autor/ica Olga Takhtarova

Klijent: Sot B&d

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Siela Kozmetička ambalaža

Siela je dizajn ambalaže za liniju dječje kozmetike. Dizajn koristi bijelu plastičnu tubu od 75 ml, ukrašenu sitotiskom i tampotiskom. Stilizirane ilustracije smještene su u središte dizajna, a jedan lik pojavljuje se na različitim mjestima i u različitim situacijama diljem linije proizvoda. Kodiranje bojama pomaže kupcima da razlikuju proizvode. Tekst je sveden na minimum kako bi se pravi proizvod mogao brzo prepoznati na polici. Bijela površina održava ilustracije jasnima i lako uočljivima.

Priznanje

O nagradi Brončana nagrada A' Design Award

Siela Kozmetička ambalaža je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Siela Kozmetička ambalaža bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Siela Kozmetička ambalaža sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimenzije i pakiranje: Plastic tube cream bottle 75 ml. White color
Oznake: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Proizvodna tehnologija: Screen and pad printing method
Dizajnerski izazov: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Istraživanje: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiracija: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Trajanje projekta: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Tijek rada: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.