Nong Li Ambalaža za pivo – dizajner China Resources Snow Breweries

Dizajn Nong Li Ambalaža za pivo čiji je autor China Resources Snow Breweries iznimno je cijenjeni dobitnik prestižne nagrade 2025 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

PlatinaAmbalaža· 2025

Nong Li Ambalaža za pivo

autor/ica China Resources Snow Breweries

Klijent: China Resources Snow Breweries

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Nong Li Ambalaža za pivo

Nong Li je dizajn ambalaže za pivo inspiriran Yangshao kulturom drevne Kine. Boca je oblikovana prema Shuang Er Ni Yu, keramičkoj posudi s uzorkom daždevnjaka koja se u toj ranoj kulturi koristila kao spremnik za alkoholna pića. Zanatska tehnika crne keramike kombinirana je s tradicionalnim staklenim oblikom, a tamna boja štiti pivo od svjetlosti i temperaturnih promjena. Geometrijski uzorci dodaju vizualnu privlačnost i omogućuju siguran prihvat. Čep prikazuje četiri koraka drevnog kineskog rituala nazdravljanja: kušanje, nuđenje, odgovaranje i uzvraćanje.

Priznanje

O nagradi Platinska nagrada A' Design Award

Nong Li Ambalaža za pivo je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Nong Li Ambalaža za pivo pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Nong Li Ambalaža za pivo je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Dimenzije i pakiranje: product dimensions, 355 mm x 355 mm x 120 mm
Oznake: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Proizvodna tehnologija: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Dizajnerski izazov: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Istraživanje: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspiracija: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Trajanje projekta: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Tijek rada: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Članovi tima: Qiguang Li, Celine Zhou, Yan Yang