Transam Carriers Identitet marke – dizajner Maksim Zinchuk

Dizajn Transam Carriers Identitet marke čiji je autor Maksim Zinchuk iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2022

Transam Carriers Identitet marke

autor/ica Maksim Zinchuk

Klijent: NUMZ Graphics

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Transam Carriers Identitet marke

Transam Carriers je identitet marke izrađen za pružatelja usluga prijevoza i logistike sa sjedištem u Torontu, Kanada. Identitet je izgrađen oko Zubra, ili europskog bizona, životinje podrijetlom iz Istočne Europe koja simbolizira jedinstvenost i snagu. Glava životinje uklopljena je u trokut, a nagnuti prilagođeni font logotipu daje dinamičan izgled. Žuta i crna su dvije osnovne boje. Stil se primjenjuje na korporativna vozila, web stranicu, društvene mreže, uredski pribor, oglašavanje i promotivne proizvode. Žuti trokuti u grafici čine marku prepoznatljivom unutar industrije.

Priznanje

O nagradi Brončana nagrada A' Design Award

Transam Carriers Identitet marke je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Transam Carriers Identitet marke bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Transam Carriers Identitet marke sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimenzije i pakiranje: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Oznake: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Proizvodna tehnologija: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Dizajnerski izazov: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Istraživanje: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiracija: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Trajanje projekta: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Tijek rada: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Članovi tima: Designer: Maksim Zinchuk
Zasluge za fotografije: Maxim Zinchuk, NUMZ Graphics