Qhov qauv tsim Taishun City Lub npe lag luam (Brand Identity) los ntawm Zhejiang Gongshang University yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2025

Taishun City Lub npe lag luam (Brand Identity)

los ntawm Zhejiang Gongshang University

Tus Neeg Siv: Taishun County People's Government

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

14,578

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #152814

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Taishun City Lub npe lag luam (Brand Identity)

Taishun City yog ib lub cim lag luam (brand identity) uas tsim los rau lub nroog. Cov cim no yog muab kab ua tus qauv sib txuas los tsim lub npe nroog, ua ib lub cim niaj hnub thiab yooj yim. Cheeb chaw dawb hauv lub cim raug siv los ua ib qhov qhib rau kev pom cov cim nroog uas sib txawv. Cov cim no muaj peev xwm hloov tau raws li kab thiab qauv, yog li ntawd nws txhawj xeeb pom raws txhua qhov kev siv. Vector qauv pub kom lub cim loj me raws li xav tau, txij ntawm daim npav lag luam mus rau kev tshaj tawm sab nraum zoov. Cov khoom lag luam luam tawm siv ntawv uas siv tau dua thiab yaig tau raws li ntuj (recyclable thiab biodegradable).

Qhov Lees Paub

Txog A' Design Award Tooj

Taishun City Lub npe lag luam (Brand Identity) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Taishun City Lub npe lag luam (Brand Identity) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Taishun City Lub npe lag luam (Brand Identity) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Qhov Loj & Ntim: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Cov Ntsiab Lus: Culture, innovation, sustainability, inclusiveness,City Brand
Thev Naus Laus Zis Tsim Khoom: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Kev Sib Tw Tsim Qauv: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Kev Tshawb Fawb: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Kev Txhawb Siab: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Lub Sij Hawm Ua Hauj Lwm: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Txheej Txheem Ua Hauj Lwm: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Cov Tswv Cuab Pab: Designer: Kan Zhao
Kev Qhuas Duab: Designer: Zhao Kan