Ancora Hom Cim los ntawm Keiichiro Yanagi - Harajuku Design Inc.

Qhov qauv tsim Ancora Hom Cim los ntawm Keiichiro Yanagi - Harajuku Design Inc. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Platinum hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

PlatinumDuab Kos· 2023

Ancora Hom Cim

los ntawm Keiichiro Yanagi - Harajuku Design Inc.

Tus Neeg Siv: Harajuku Design Inc.

Tus Yeej A' Design Award Platinum hauv Pawg Duab Kos

703,415

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #146124

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ancora Hom Cim

Ancora yog lub khw muag khoom lag luam uas muag cov cwj mem thiab cov chaw nres tsheb. Niaj hnub no, digitalization thiab xov xwm thiab kev sib txuas lus thev naus laus zis tau nce zuj zus. Ntawm qhov tod tes, Ancora tsom mus rau kev txhawb siab ntawm kev sib txuas lus hauv tib neeg. Ancora rov xav txog cov txiaj ntsig no uas lawv txoj hauv kev sau ntawv, kos duab los ntawm lub siab muab kev xyiv fab uas tseem muab cov kev paub tshwj xeeb xws li cov cwj mem uas hloov tau uas tuaj yeem ua ke hauv ntau txoj hauv kev; thiab tus cwj mem blending siv lub cocktail shaker.

Qhov Lees Paub

Txog A' Design Award Platinum

Ancora Hom Cim yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Ancora Hom Cim qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Ancora Hom Cim yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
Qhov Loj & Ntim: The size may vary because there are different types of products.
Cov Ntsiab Lus: Branding
Thev Naus Laus Zis Tsim Khoom: Many materials were used in the creation of the product and package.
Kev Tshawb Fawb: Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
Kev Txhawb Siab: Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
Lub Sij Hawm Ua Hauj Lwm: The store opened in March 2020. Located in Tokyo, Japan.
Txheej Txheem Ua Hauj Lwm: As a gift, a fountain pen is not just perfect but also provides a story on its own.
Cov Tswv Cuab Pab: Creative director: Keiichiro Yanagi
Art directior: Keiichiro Yanagi
Graphic designer: Joséphine Grenier
Graphic designer: Yuka Minamino
Graphic designer: Ryusei Sakurai
Photography: Takashi Takayama
Project manager: Minoru Aoishi
Producer: Miho Nishikawa