Better Bodies Hi Kev Cim Npe Lag Luam los ntawm Takahiro Eto

Qhov qauv tsim Better Bodies Hi Kev Cim Npe Lag Luam los ntawm Takahiro Eto yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Platinum hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

PlatinumDuab Kos· 2022

Better Bodies Hi Kev Cim Npe Lag Luam

los ntawm Takahiro Eto

Tus Neeg Siv: Better Bodies Hi

Tus Yeej A' Design Award Platinum hauv Pawg Duab Kos

2,638,834

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #133445

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Better Bodies Hi Kev Cim Npe Lag Luam

Better Bodies Hi yog ib qho kev cim npe lag luam rau ib lub chaw tawm dag zog. Qhov kev cim npe no yog ua raws li ib hom ntawv uas hloov pauv ua peb theem. Thaum cov neeg tuaj xyuas taug kev mus ntawm qhov chaw tos txais mus rau qhov chaw tawm dag zog, cov tsiaj ntawv nyob ntawm cov paib yuav tuab thiab loj zuj zus tuaj. Hom ntawv nyias tshaj plaws yog siv tsawg tsawg nyob rau ntawm qhov chaw tos txais kom tsim tau ib puag ncig ntsiag to. Hom ntawv tuab tshaj plaws yog siv nyob rau hauv qhov chaw tawm dag zog uas siab tshaj ib meter. Hom ntawv no yog siv rau ntawm lub logo, lub vev xaib, cov paib qhia kev thiab cov khoom luam ntawv. Cov tsiaj ntawv uas hloov pauv no pab cov neeg siv npaj lub cev thiab lub siab kom tawm dag zog tau ib kauj ruam zuj zus.

Qhov Lees Paub

Txog A' Design Award Platinum

Better Bodies Hi Kev Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Better Bodies Hi Kev Cim Npe Lag Luam qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Better Bodies Hi Kev Cim Npe Lag Luam yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Qhov Loj & Ntim: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Cov Ntsiab Lus: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Thev Naus Laus Zis Tsim Khoom: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Kev Sib Tw Tsim Qauv: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Kev Txhawb Siab: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Lub Sij Hawm Ua Hauj Lwm: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Txheej Txheem Ua Hauj Lwm: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Cov Tswv Cuab Pab: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima