Qhov qauv tsim BlackDrop Lub Cim Kev Lag Luam los ntawm Aleks Brand yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2020

BlackDrop Lub Cim Kev Lag Luam

los ntawm Aleks Brand

Tus Neeg Siv: Aleks Brand

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

74,689

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #102722

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog BlackDrop Lub Cim Kev Lag Luam

Nov yog Tus Kheej Hom Phiaj Xwm thiab Tus Kheej Qauv Haujlwm. BlackDrop yog cov saw khw muag khoom thiab hom lag luam uas muag thiab faib rau kas fes. BlackDrop yog qhov haujlwm ntawm tus kheej xub pib tsim los tsim cov suab nrov thiab cov kev coj ua kom tau zoo rau kev ua lag luam tus kheej ua lag luam muaj tswv yim zoo. Qhov Cim Npe Ntawm Lub Hom Phiaj no tau tsim rau lub hom phiaj ntawm kev muab Aleks los ua tus pab tswv yim zoo hauv kev pib hauv zej zog. BlackDrop sawv rau cov hlais, kawm txog niaj hnub, cov pob tshab pib hom phiaj uas dhau los ua lub hom phiaj, ncua ntev, pom tau tias kev lag luam zoo.

Qhov Lees Paub

Txog A' Design Award Nyiaj

BlackDrop Lub Cim Kev Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. BlackDrop Lub Cim Kev Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. BlackDrop Lub Cim Kev Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Cov Ntsiab Lus: coffee, tech, startup, black, simple logo
Thev Naus Laus Zis Tsim Khoom: Adobe Creative Suite
Kev Sib Tw Tsim Qauv: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Kev Tshawb Fawb: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Kev Txhawb Siab: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Lub Sij Hawm Ua Hauj Lwm: 1 month, Belgrade
Txheej Txheem Ua Hauj Lwm: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Cov Tswv Cuab Pab: Aleks Brand