Gujinggong ʻo Ka Mea Inu na Cheng Tian Sheng

ʻO Gujinggong ʻo Ka Mea Inu na Cheng Tian Sheng he mea lanakila hanohano loa o ka 2020 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2020

Gujinggong ʻo Ka Mea Inu

na Cheng Tian Sheng

Mea Kūʻai: Yuto

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

63,291

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #99904

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Gujinggong ʻo Ka Mea Inu

Hōʻike ʻia nā moʻolelo moʻomeheu i hāʻawi ʻia e ka poʻe ma ka pale, a ua hoʻohālikelike ʻia nā ʻano hoʻohālike o ka ʻona ʻāinu inu. Hoʻonohonoho ʻia ka ʻīlio ma Kina a hōʻailona i ka auspiciousness. I loko o ka hōʻike, puka ka Puka e inu. No ka mea ke hōʻaia ia e ka waina, e lele a puni ka ʻula waina, ka hoʻohui ʻana i nā mea maʻamau e like me Xiangyun, ka hale aliʻi, ka mauna a me ka muliwai, ka mea e hōʻoia nei i ka moʻolelo o Gujing uku. Ma hope o ka wehe ʻana i ka pahu, aia kahi kiko o ke pepa kāleka me nā kiʻi e hoʻohuli ai i ka pahu i ka hopena hōʻike holoʻokoʻa ma hope o ka wehe.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Gujinggong ʻo Ka Mea Inu i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Gujinggong ʻo Ka Mea Inu he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Gujinggong ʻo Ka Mea Inu i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Nā Ana a me ka Hoʻopili: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Nā Lepili: Liquor, tradition， Folk tradition，Illustration，nongovernmental
ʻEnehana Hana: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Pilikia Hoʻolālā: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Noiʻi: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Hoʻoulu Manaʻo: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Ka Lōʻihi o ka Papahana: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Kaʻina Hana: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Nā Lālā Hui: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING