ʻO Sincha-Man Hana Kumu Waiwai na Donggyun Kang he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2020
Sincha-Man Hana Kumu Waiwai
Mea Kūʻai: Sinchaman
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #91597Ka Hoʻolālā
E Pili Ana iā Sincha-Man Hana Kumu Waiwai
He papahana kūlana ʻoihana ʻo Sincha-Man i hana ʻia no kahi lawelawe hoʻolimalima a hōʻaiʻē kaʻa liʻiliʻi. Ua kūkulu ʻia ke kūlana ma luna o kahi ʻano meʻe, no ka mea, ua ʻike nui ʻia nā meʻe ma o kā lākou hōʻailona. ʻO nā kiʻi hoʻākāka, nā hōʻailona, nā sila, a me nā palapala kikokikona i kaha ʻia me nā laina uliuli maikaʻi e hōʻike ana i ka pololei, ka hilinaʻi, a me ka wikiwiki. He ʻano hōʻailona e hōʻike ana i kahi apo hōkū meʻe kekahi mea kōkua i ke kumumanaʻo. Ua hoʻohana pono ʻia nā mea like ma nā pāpaho pūnaewele a me ma waho o ka pūnaewele. ʻO ke kumu o kēia kūlana, ʻo ia ka hāʻawi ʻana i ka waihona hou i ka ʻike maopopo ikaika a me kahi manaʻo maikaʻi i loko o kahi mākeke piha i ka hoʻokūkū.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Sincha-Man Hana Kumu Waiwai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sincha-Man Hana Kumu Waiwai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Sincha-Man Hana Kumu Waiwai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
- Nā Ana a me ka Hoʻopili
- Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
- Nā Lepili
- Sinchaman, CI, BI, Corporate Identity, Brand Identity
- ʻEnehana Hana
- Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
- Pilikia Hoʻolālā
- The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them. - Noiʻi
- We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression. - Hoʻoulu Manaʻo
- Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
- Ka Lōʻihi o ka Papahana
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Kaʻina Hana
- Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
- Nā Lālā Hui
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
