The Passion of the Card Leadlight Series ʻo Ka Hoʻonui ʻana Iho na Rebecca Burt

ʻO The Passion of the Card Leadlight Series ʻo Ka Hoʻonui ʻana Iho na Rebecca Burt he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2020

The Passion of the Card Leadlight Series ʻo Ka Hoʻonui ʻana Iho

na Rebecca Burt

Mea Kūʻai: Flexicon

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

12,558

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #90602

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā The Passion of the Card Leadlight Series ʻo Ka Hoʻonui ʻana Iho

He nani nā puka aniani o ka pahu i ka wā i hoʻihoʻi ʻia e ka lā a he ala kūʻokoʻa hoʻi e hōʻike ai i kēia hoʻolālā a me ke kaʻina hana paʻi. ʻO kēia mau kāleka kālepa hana lima i hana ʻia. Kau ʻia kahi paʻi silk ma kahi kumukūʻai palaka maʻa a laila hoʻomaloʻo i kahi ʻāpana i hoʻokahi manawa. Hoʻohana ʻia nā wahi kūleʻa e like me ke kala e wehe ana i ka hoʻolālā piha piha o ka waihona. Hoʻopili i kahi hōʻailona pearlescent a me UV overgloss e hana i ke kaʻina hana a hana i nā hopena hopena. Hiki mai ke hoʻolālā ke ola i ka wā e paʻa ai nā kāleka i ka puka aniani.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā The Passion of the Card Leadlight Series ʻo Ka Hoʻonui ʻana Iho i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Passion of the Card Leadlight Series ʻo Ka Hoʻonui ʻana Iho he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā The Passion of the Card Leadlight Series ʻo Ka Hoʻonui ʻana Iho i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Nā Ana a me ka Hoʻopili: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Nā Lepili: Brand Identity, Business Card, Screenprinting, Graphic Design
ʻEnehana Hana: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Pilikia Hoʻolālā: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Noiʻi: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Hoʻoulu Manaʻo: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Ka Lōʻihi o ka Papahana: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Kaʻina Hana: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Nā Lālā Hui: Evan Reiman.
Nā Kuleana Kiʻi: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography