Cafe Tunico ʻo Ka Hoʻolālā Inoa na Mateus Matos Montenegro

ʻO Cafe Tunico ʻo Ka Hoʻolālā Inoa na Mateus Matos Montenegro he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2020

Cafe Tunico ʻo Ka Hoʻolālā Inoa

na Mateus Matos Montenegro

Mea Kūʻai: Café Tunico

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

11,689

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #89224

Nānā Hōʻikeʻike Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Cafe Tunico ʻo Ka Hoʻolālā Inoa

He hōʻailona e unuhi i ka mōʻaukala ʻohana. Kofe, ʻohana, 7 keiki a me Mr Tunico. ʻO ia nā pou o kēia moʻolelo, a ʻo ia ka mea e unuhi ʻia e ka inoa inoa. Hoʻololi nani ka hoʻolālā kofe i ka i dot; ka hū hoa hoa kūlohelohe i hōʻike iā Mr Tunico; ka laikini i hōʻike i nā kuʻuna ʻohana a me ke ala lima o ka hana kofe. ʻO kahi papa hōʻailona e hoʻomaopopo koke i ka hōʻailona i ka wā i hoʻokomo ʻia ai i nā wahi a me nā mea me ka hoʻohana ʻia ʻana o T, ka leka mua o Tunico, kona pāpale a me nā hika 7 a puni, e hōʻike ana i nā keiki 7 i hala iā ia ka hoʻoilina o kāna mau ʻāina a mea kanu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Cafe Tunico ʻo Ka Hoʻolālā Inoa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Cafe Tunico ʻo Ka Hoʻolālā Inoa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Cafe Tunico ʻo Ka Hoʻolālā Inoa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Nā Ana a me ka Hoʻopili: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Nā Lepili: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
ʻEnehana Hana: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Pilikia Hoʻolālā: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Noiʻi: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Hoʻoulu Manaʻo: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Ka Lōʻihi o ka Papahana: February 2018 to may 2019
Kaʻina Hana: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Nā Kuleana Kiʻi: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.