ʻO EXP Brasil Brand ʻo Ka Hoʻolālā Inoa na Mateus Matos Montenegro he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2020
EXP Brasil Brand ʻo Ka Hoʻolālā Inoa
Mea Kūʻai: EXP Brasil
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #87730Ka Hoʻolālā
E Pili Ana iā EXP Brasil Brand ʻo Ka Hoʻolālā Inoa
ʻO ka hoʻolālā no ka hōʻailona EXP Brasil hele mai nā ʻoihana hui o ka hui a me ka hui ʻana. ʻO ka hoʻokaʻawale ʻana i waena o ka ʻenehana a me ka hoʻolālā i kā lākou mau papahana e like me ke ola o ke keʻena. Hōʻike ka huakaʻi peʻahi i ka hui a me nā ikaika o kēia ʻoihana. ʻO ka hoʻolālā leta X ikaika paʻa a hoʻohui pū akā ʻoluʻolu loa a me ka ʻenehana. Ke hōʻike nei ka inoa i ke ola o ka studio, me nā mea i loko o nā leka, ma nā wahi kūpono a maikaʻi ʻole e hoʻohui pū ai i ka poʻe a me ka hoʻolālā, kū hoʻokahi a me ka puʻupaʻa, maʻalahi me ka ʻenehana, māmā a paʻa, akamai a me ka pilikino.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā EXP Brasil Brand ʻo Ka Hoʻolālā Inoa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā EXP Brasil Brand ʻo Ka Hoʻolālā Inoa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā EXP Brasil Brand ʻo Ka Hoʻolālā Inoa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.
In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint. - Nā Ana a me ka Hoʻopili
- The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
- Nā Lepili
- Architecture, brand, logotype, engineering, contruction, design
- ʻEnehana Hana
- Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing. - Pilikia Hoʻolālā
- The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
- Noiʻi
- Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
- Hoʻoulu Manaʻo
- The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position. - Ka Lōʻihi o ka Papahana
- The project started February 2018 and ended in January 2019
- Kaʻina Hana
- The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
- Nā Lālā Hui
- Mateus Matos Montenegro
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
