InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa na Mateus Matos Montenegro

ʻO InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa na Mateus Matos Montenegro he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2020

InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa

na Mateus Matos Montenegro

Mea Kūʻai: InterBrasil

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

60,987

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #86886

Nānā Hōʻikeʻike Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa

ʻO ka lono no ka hoʻohuli ʻana a me ka hoʻolālā hou ʻana i nā loli i ka mana hou a me ka hoʻohui ʻana i ka moʻomeheu o ka ʻoihana. ʻAʻole hiki i ke hoʻolālā ʻana o ka puʻuwai ke lilo i waho o ka hōʻailona, e hoʻoikaika ana i ka hui pū ʻana ma waena me nā limahana, akā pū kekahi me nā mea kūʻai aku. ʻO ka hui hoʻohui ma waena o nā pono, ka paʻa a me ka maikaʻi o ka lawelawe. Mai ke ʻano i ka waihoʻoluʻu, ua hoʻohui ʻia ka hoʻolālā hou i ka puʻuwai i ka B a me ke ke ola olakino ma T. T. Ua hui pū nā ʻōlelo ʻelua i waena o ka hana ʻana i ka inoa me he huaʻōlelo hoʻokahi, hoʻokahi hōʻailona, e hui pū ai i ka R a me B i ka naʻau.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Nā Ana a me ka Hoʻopili: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Nā Lepili: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
ʻEnehana Hana: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Pilikia Hoʻolālā: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Noiʻi: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Hoʻoulu Manaʻo: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Ka Lōʻihi o ka Papahana: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Kaʻina Hana: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Nā Lālā Hui: Mateus Matos Montenegro