Mirzam: Monsters Collection ʻo Ka Paʻi Kokoleka na Backbone Branding

ʻO Mirzam: Monsters Collection ʻo Ka Paʻi Kokoleka na Backbone Branding he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2021

Mirzam: Monsters Collection ʻo Ka Paʻi Kokoleka

na Backbone Branding

Mea Kūʻai: Backbone Branding

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

36,802

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #86552

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Mirzam: Monsters Collection ʻo Ka Paʻi Kokoleka

Pono nā mea hana kokoleka mai ka UAE (Dubai) i ka hoʻopaʻa inoa ʻana no ke kokoleka bean-to-bar i hana lima ʻia. Mai ka inoa a me ka ʻike a hiki i ka hoʻolālā huahana a me ka hōʻailona, ua hoʻolālā ka hui i kēlā me kēia mea me kahi moʻolelo hoihoi e pili ana i ka manaʻo holoʻokoʻa. Ua hana ʻia ka brand ma muli o nā huakaʻi ma waena o ka Hikina kahiko ma nā ala moana i poina lōʻihi ʻia. He huakaʻi mai kekahi ʻāina a i kekahi ʻāina, e hālāwai me nā monsters a me nā ʻano moʻolelo. ʻO ka hoʻolālā paʻi ka hoʻopunipuni o kahi huakaʻi ma waena o ka moʻolelo a me ka ʻoiaʻiʻo.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Mirzam: Monsters Collection ʻo Ka Paʻi Kokoleka i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mirzam: Monsters Collection ʻo Ka Paʻi Kokoleka he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Mirzam: Monsters Collection ʻo Ka Paʻi Kokoleka i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Nā Ana a me ka Hoʻopili: Width 31 mm x Depth 1 mm x Height 61 mm
Nā Lepili: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
ʻEnehana Hana: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Pilikia Hoʻolālā: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Noiʻi: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Hoʻoulu Manaʻo: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Ka Lōʻihi o ka Papahana: January-September 2015, Yerevan, Armenia
Kaʻina Hana: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Nā Palapala Kuleana: Copyrights belong to Mirzam Chocolate Makers
Nā Lālā Hui: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Nā Kuleana Kiʻi: All Photo Credits to Bacbkone Branding