ʻO Fattoria il Gambero - Winery ʻo Ka ʻike Maka na Laura Ferrario he mea lanakila hanohano loa o ka 2017 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
HaoKiʻi· 2017
Fattoria il Gambero - Winery ʻo Ka ʻike Maka
Mea Kūʻai: Ferrariodesign
Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #57420Ka Hoʻolālā
E Pili Ana iā Fattoria il Gambero - Winery ʻo Ka ʻike Maka
Ua hoʻonoho ʻo Fattoria il Gambero iā ia iho ma ka mākeke me kahi ʻano hoʻoikaika a me kēia manawa, i mea e hoʻonui ai i kāna moʻolelo ponoʻī, i hoʻi i ka makahiki 1880. ʻO kēia ke kumu o ka hōʻailona o ka stylized "G"; ʻo ia ka manaʻo o ka poki e wehe ana i ka ʻōmole a like me ke ala e hiki ai i ka hui. Hoʻohui ka sans serif font i ka waiwai i kēia hōʻailona ʻano abstract a hoʻopili i kona wā kahiko i hiki ʻole i kēia manawa. Hāʻawi nā kala i ke kiʻi holoʻokoʻa i kahi paʻi hou, ʻoiai ua mālama ʻia kekahi mau hiʻohiʻona o ka wā i hala, no ka laʻana, ma ka pepa i hoʻopaʻa ʻia o ka Brochure.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Fattoria il Gambero - Winery ʻo Ka ʻike Maka i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Fattoria il Gambero - Winery ʻo Ka ʻike Maka he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Fattoria il Gambero - Winery ʻo Ka ʻike Maka no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Nā Lepili
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- ʻEnehana Hana
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Hoʻoulu Manaʻo
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Ka Lōʻihi o ka Papahana
- The project started in April 2004 an finish on May 2013
- Nā Lālā Hui
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Nā Kuleana Kiʻi
- Fotoforma
Kākoʻo ʻIa
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