Huashan Rock Art Festival ʻIkona Kūhelu Kiʻi o ka ʻAhamele na Lin Shi, Yan Huang and Hongmei Wu

ʻO Huashan Rock Art Festival ʻIkona Kūhelu Kiʻi o ka ʻAhamele na Lin Shi, Yan Huang and Hongmei Wu he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2026

Huashan Rock Art Festival ʻIkona Kūhelu Kiʻi o ka ʻAhamele

na Lin Shi, Yan Huang and Hongmei Wu

Mea Kūʻai: Zhejiang Sci-Tech University

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

8,704

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #180050

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Huashan Rock Art Festival ʻIkona Kūhelu Kiʻi o ka ʻAhamele

He ʻōnaehana ʻikona kūhelu kiʻi ʻo ka ʻAhamele Kiʻi Pōhaku ʻo Huashan i hana ʻia no kekahi ʻahamele moʻomeheu ma Chongzuo, Guangxi, Kina. Hoʻololi kēia ʻikona i nā kiʻi kahiko mai ke kahua kiʻi pōhaku ʻo Huashan i mau kiʻi geometric maʻalahi. Hoʻomanaʻo ka pale waihoʻoluʻu ʻeleʻele a keʻokeʻo a me nā ʻili ʻāhewahewa i ke kope ʻana o ka pōhaku a me ka pōhaku i ʻānai ʻia e ka wā. Hana ʻia nā pepa hoʻolaha ma nā ʻano moe a kūpono no nā paʻi liʻiliʻi a me nā hōʻike nui ma waho. Hoʻohana nā mea paʻi i nā lako i hana hou ʻia a me nā ʻīnika mai nā meakanu. ʻO ka pahuhopu, e hōʻike akāka a hiki maʻalahi i ka hoʻoilina kahiko i ka poʻe nānā o kēia au.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Huashan Rock Art Festival ʻIkona Kūhelu Kiʻi o ka ʻAhamele i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Huashan Rock Art Festival ʻIkona Kūhelu Kiʻi o ka ʻAhamele he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Huashan Rock Art Festival ʻIkona Kūhelu Kiʻi o ka ʻAhamele i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
Nā Ana a me ka Hoʻopili: For design/small posters:

Horizontal (landscape): 370mm (width) x 210mm (height)

Vertical (portrait): 210mm (width) x 297mm (height)

For larger outdoor displays:

Horizontal (landscape): 1200mm (width) x 680mm (height)

Vertical (portrait): 600mm (width) x 900mm (height)
Nā Lepili: Art Festival, Huashan, Exhibition Branding
ʻEnehana Hana: The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
Pilikia Hoʻolālā: The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
Noiʻi: Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts.
Hoʻoulu Manaʻo: The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
Ka Lōʻihi o ka Papahana: The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
Kaʻina Hana: This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
Nā Lālā Hui: Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu
Nā Kuleana Kiʻi: Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.