Ankodoki Kalemu Pī Momona na Fumiko Okazeri

ʻO Ankodoki Kalemu Pī Momona na Fumiko Okazeri he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2026

Ankodoki Kalemu Pī Momona

na Fumiko Okazeri

Mea Kūʻai: KINOSHITASEIAN Co., Ltd.

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

8,052

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #176283

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Ankodoki Kalemu Pī Momona

Ua hana ʻia kēia ʻeke no ka laina yokan i hoʻolauna ʻia e kekahi mea hana ʻai pī Iāpana kahiko loa. ʻOiai e mālama ana i ka waiwai kuʻuna o ka yokan, ke haʻalele nei ia mai ke ʻano o ka ʻeke kaumaha maʻamau. Ke lawe mai nei ka hoʻolālā hoʻomanaʻo a maʻalahi i ka mehana a me ka pili maʻalahi, e kūpono pono ana me ka ʻono maoli a maʻalahi o nā meaʻono. Ua ʻāpono ʻia e ka poʻe i kamaʻāina ʻole i ka wagashi, ua hoʻomaikaʻi nui ʻia a ua lanakila i nā makana he nui ma Iāpana a me nā ʻāina ʻē.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Ankodoki Kalemu Pī Momona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Ankodoki Kalemu Pī Momona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Ankodoki Kalemu Pī Momona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Nā Ana a me ka Hoʻopili: Width 30 mm x Depth 18 mm x Height 82 mm
Nā Lepili: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
ʻEnehana Hana: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Pilikia Hoʻolālā: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Noiʻi: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Hoʻoulu Manaʻo: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Ka Lōʻihi o ka Papahana: This private label store opened on May 30, 2024.
Kaʻina Hana: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.