Lele i ka ʻike
Designtide Tokyo 2024 ʻĪkoi Hōʻailona Hōʻoihana na There There - Kazune Watanabe

ʻO Designtide Tokyo 2024 ʻĪkoi Hōʻailona Hōʻoihana na There There - Kazune Watanabe he mea lanakila hanohano loa o ka 2026 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.


GulaKiʻi· 2026

Designtide Tokyo 2024 ʻĪkoi Hōʻailona Hōʻoihana

na There There - Kazune Watanabe

Mea Kūʻai: Designtide Tokyo Committee

Mea Lanakila A' Design Award Gula ma ka Māhele Kiʻi

100,429

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #174524

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Designtide Tokyo 2024 ʻĪkoi Hōʻailona Hōʻoihana

He hanana hoʻolālā ʻo Designtide Tokyo o nā hōʻikeʻike a me nā mākeke e ʻimi a kaʻana like ana i nā ʻano hou o ka hoʻolālā huahana a me nā kahua pili. Ma o ka hoʻolālā, hana ʻo ia i kahi ʻike hoʻolauna piha o ka ikaika a me ka manaʻo ma waho aʻe o nā pāpaho kikohoʻe. Ua mālama ʻia mai 2005 a i 2012, ua kaʻana like ʻo ia i ka moʻomeheu hoʻolālā mai Tokyo aku i ke ao holoʻokoʻa. I kēlā me kēia makahiki, ma kahi o 50 mau mea hoʻolālā i kono ʻia a koho ʻia i hōʻike i nā hana i mālama i ka noʻeau ma mua o ke kālepa. I ka makahiki 2024, ua hoʻāla hou ʻia ʻo Designtide Tokyo me kahi hōʻailona hou a me kahi hihiʻo hou.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Designtide Tokyo 2024 ʻĪkoi Hōʻailona Hōʻoihana i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Designtide Tokyo 2024 ʻĪkoi Hōʻailona Hōʻoihana he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Designtide Tokyo 2024 ʻĪkoi Hōʻailona Hōʻoihana i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
"Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Nā Ana a me ka Hoʻopili
Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Nā Lepili
Graphic, Tide, Tokyo, Design, Animation
ʻEnehana Hana
The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Pilikia Hoʻolālā
The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Noiʻi
From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Hoʻoulu Manaʻo
"Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Ka Lōʻihi o ka Papahana
Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Kaʻina Hana
The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.

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