Lele i ka ʻike
Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā na PepsiCo Design and Innovation

ʻO Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KeleaweʻUhi· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā

na PepsiCo Design and Innovation

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

15,196

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #169613

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā

Kikokikona Puke: ʻO ka Lay's Deep Ridged Spicy Flavor kahi hoʻolālā hōʻeke i hana ʻia no nā ʻono meaʻai māmā kau palena ʻelua i kūʻai ʻia ma Kina: Spicy Hot Strip a me Spicy Stinky Tofu. Ua hana ʻia ka hōʻeke e hoʻokō i nā mea kūʻai ʻōpio e ʻimi ana i kahi hoʻomaha ʻai māmā weliweli ʻole. Hōʻike akāka nā kiʻi wiwoʻole a ikaika i ke ʻono ʻawaʻawa. Aia kahi kiʻi waha leʻaleʻa i ke kikowaena o ka hoʻolālā. Hōʻike ke kiʻi paʻi meaʻai ʻoi kelekele i nā ʻono ʻelua ma ko lākou ikaika piha. ʻO ka hopena, hāʻawi ʻia i ka lālani kau palena kahi ʻano ikaika a maopopo koke ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Hoʻoulu Manaʻo
We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.

Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa