Snack Pūʻolo na Kazuo Fukushima and Haruka Takeuchi

ʻO Snack Pūʻolo na Kazuo Fukushima and Haruka Takeuchi he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2025

Snack Pūʻolo

na Kazuo Fukushima and Haruka Takeuchi

Mea Kūʻai: Dali Foods

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #168316

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Snack Pūʻolo

E hoʻololi hou ana ka pūʻolo mea ʻai momona i ka hiʻohiʻona ʻike o Haochidian, he brand mea ʻai Pākē i kūpaʻa ʻia. Koʻikoʻi ka hana kiʻi hou me ka paʻani, me ka kikokiko mana, he kiʻi mino e hōʻailona ana i ka hauʻoli, a me nā hiʻohiʻona lana e hōʻike ana i ka ʻano paʻapaʻa. ʻOkoʻa nā papa waihoʻoluʻu e hoʻokaʻawale i kēlā me kēia ʻono no ka ʻike maʻalahi a me ka nani mana o ka paku kuʻai. Hoʻohui nā kikoʻī hoʻokiʻekiʻe a me ka paʻi UV kūlana i ka pā hāhā waiwai, e hoʻonui ana i ka hoʻopili o ka mea kūʻai aku. I ka hoʻokuʻikuʻi ʻana i ka moʻomeheu a me ka hou, hoʻohihi ka pūʻolo i nā mea kūʻai kūpaʻa a me ka poʻe ʻōpio.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Snack Pūʻolo i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Snack Pūʻolo he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Snack Pūʻolo i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Nā Ana a me ka Hoʻopili: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Nā Lepili: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
ʻEnehana Hana: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Pilikia Hoʻolālā: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Noiʻi: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Hoʻoulu Manaʻo: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Ka Lōʻihi o ka Papahana: The project started in May 2022 and finished in January 2023 in Shanghai.
Kaʻina Hana: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Nā Palapala Kuleana: Copyrights belong to Dali Foods
Nā Lālā Hui: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Nā Kuleana Kiʻi: Photographer: Zhu Jie