ʻO Foogo Hoʻolālā Pūolo na Jiwon Jung he mea lanakila hanohano loa o ka 2025 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2025

Foogo Hoʻolālā Pūolo

na Jiwon Jung

Mea Kūʻai: Hongik University

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

13,247

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #167596

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Foogo Hoʻolālā Pūolo

ʻO Foogo he manaʻo hoʻolālā pūolo i ulu mai nā kaʻa meaʻai Kōlea, e hōʻike ana i ka ʻano ʻokoʻa, ka hiki ke neʻe, a me ka hoʻolālā maʻalahi no ka mea hoʻohana. I hana ʻia e like me kekahi kaʻa meaʻai liʻiliʻi, ua kaʻawale ʻia mai nā pūolo pahu maʻamau e hōʻike i ka ʻuhane o ka meaʻai alanui Kōlea. Ma ka hoʻokomo ʻana i nā ʻano kaʻa like ʻole—nā kalavana, nā vana, a me nā kāleka—ua loaʻa ka mea hoihoi neʻeneʻe o ka meaʻai ʻuhane Kōlea. He apo hiki ke wehe ka mea e maʻalahi ai ka lawe ʻana a me ka hoʻohana ʻana. Ma ka hui pū ʻana i nā ʻano kuʻuna me kekahi hōʻike kūlohelohe, hāʻawi ʻo Foogo i kekahi ʻike nānā piha a hana i alahele moʻomeheu, e kaʻana like ana i ka moʻolelo a me ka naʻau o ka meaʻai Kōlea.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Foogo Hoʻolālā Pūolo i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Foogo Hoʻolālā Pūolo he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Foogo Hoʻolālā Pūolo no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Nā Ana a me ka Hoʻopili: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Nā Lepili: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
ʻEnehana Hana: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Pilikia Hoʻolālā: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Noiʻi: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Hoʻoulu Manaʻo: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Ka Lōʻihi o ka Papahana: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Kaʻina Hana: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Nā Palapala Kuleana: This work is all original images not copyrighted.
Nā Lālā Hui: Design Director : Jiwon Jung
Nā Kuleana Kiʻi: This work is all original images not copyrighted.