ʻO Flora Lepili Ōmole Gin na Ian Wallace he mea lanakila hanohano loa o ka 2025 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2025

Flora Lepili Ōmole Gin

na Ian Wallace

Mea Kūʻai: Flora

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

1,762,293

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #163684

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Flora Lepili Ōmole Gin

He hoʻolālā lepili ʻo Flora no ka gin i hoʻokomo ʻia i loko o ka ōmole i hana ʻia ma Chile. Ua hoʻoulu ʻia ka hoʻolālā e nā ʻāina o ka ʻākau a me ka hema o ia ʻāina, mai nā mauna wao akua a hiki i nā lani o Patagonia. Pili nā waihoʻoluʻu mehana i ka puka ʻana o ka lā ma luna o nā wao akua o ka ʻākau, a pili nā waihoʻoluʻu huʻihuʻi i nā ao o nā lā anuanu o Patagonia. Ua paʻi ʻia ka lepili ma ka pepa martele ʻiliʻili, a ua kau ʻia ka pepa gula ma ka hōʻailona, ka lā a me nā ao. Hoʻohana ʻia kekahi hana ʻoki kūikawā e hoʻokau i ke ʻano o ka lepili, a hōʻailona ʻia ka pā wehewehena me ke kaha ʻōpuʻupuʻu. Ua pani ʻia ka ōmole me kahi ʻumoki lāʻau.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Flora Lepili Ōmole Gin i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Flora Lepili Ōmole Gin he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Flora Lepili Ōmole Gin i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The Flora label design draws inspiration from the landscapes of northern and southern Chile. It captures the warm hues of the sun reflecting on the northern mountains and deserts, alongside the soft tones of clouds on cold Patagonian days. This design tells a story of Chile diverse natural landscapes, blending these contrasting environments into a visual journey. Each element of the label embodies a connection to the land, creating an immersive experience that reflects the soul of the country.
Nā Ana a me ka Hoʻopili: The bottle has a diameter of 92 mm, a height of 218 mm, and a neck width of 21,5 mm, creating a balanced and sleek profile. The bottle is complemented by a wooden cork, which adds a natural touch and enhances the artisanal feel of the product. These dimensions and materials were carefully selected to not only be functional but to also reflect the elegance and craftsmanship of the design, ensuring both visual and tactile appeal.
Nā Lepili: Gin, Spirits, Alcohol, Bottle, Packaging, Label, Branding, Design, Desert, Craft
ʻEnehana Hana: The Flora label was crafted using textured martele paper, enhancing the tactile experience. It features gold foil on both the logo, sun and clouds, adding a touch of elegance. The label shape was achieved through a special die cutting process, while a subtle embossing enhances the description panel. This design is a sensory experience, blending textures to evoke the sky of the north and south of Chile and its colorful landscapes.
Pilikia Hoʻolālā: The main challenge was integrating the diverse colors and shapes observed in Chilean landscapes into a cohesive label design. Capturing the vivid hues of northern sunrises was complex, and it was equally difficult to convey the delicate blues and greens of southern Chilean forests and rivers, along with the soft forms of the clouds. By identifying and focusing on the most recurring patterns and colors, we distilled these elements to create a design that represents Chilean dynamic beauty while maintaining visual harmony and balance.
Noiʻi: The research aimed to capture the emotional impact of Chilean diverse landscapes, from the deserts of the north to the forests and rivers of Patagonia. We studied the colors of sunrise behind desert mountains and the way shadows blended with the terrain hues, while also exploring the patterns formed by rocks, sand, forests, and flowing rivers. Through visual studies and photography, these insights shaped a label that evokes the natural beauty of both regions, reflecting their harmony of light and form.
Hoʻoulu Manaʻo: This project draws deep inspiration from the contrasting landscapes of Chile, from the life blooming in the arid deserts of the north to the cold, rugged beauty of Patagonia in the south. The resilience of nature in such extreme environments became a metaphor for the design. The color palette reflects the soft tones of northern sunrises and the cold hues of Patagonian skies. The goal was to capture the strength and beauty of these diverse landscapes alongside the artisanal craft of this gin.
Ka Lōʻihi o ka Papahana: The project commenced in Santiago, Chile, in 2023 and is set for completion in 2024, also in Santiago. Over this period, the design evolved through a detailed process of research and development.
Kaʻina Hana: The pink hue of the gin comes from the maqui berry, a fruit native to Chile, perfectly complementing the labels colors. Inspired by the northern desert meeting the sea, the label evokes sunrise skies reflecting on colorful mountains and the ocean. The blue hue of the other gin comes from the calafate berry, another Chilean native fruit, representing the southern skies over Patagonia. This harmony between color and story creates an immersive experience, enhancing both the visual and sensory appeal of the design.
Nā Lālā Hui: Freelance Designer: Ian Wallace
Nā Kuleana Kiʻi: Images: Ian Wallace